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Brittlestar is (awkwardly) dancing for joy over the Zellers reboot

DoorDash’s streaky campaign for McDonald’s

Gary Vaynerchuk on expanding to Toronto

Goodfood’s commitment to reducing food waste is good for humans, not raccoons

KFC Canada ‘fixed’ the Chicken Big Mac

Hershey campaign celebrating women sparks anti-trans backlash

Newfoundland brings its operators to life

TurboTax finds new meaning in the question ‘What Did You Make This Year?’

Mighty Women List 2023

Denise Rossetto: inspiring others with her creativity and her humanity

In addition to being an acclaimed creative, the BHLA co-founder blazed a path for women creatives who want a career and a family.

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ACTRA vs. iCA

ACTRA targets six marketers with calls for boycott

After focusing on ad agencies for the last 11 months, ACTRA now wants to exert pressure on Canadian Tire, M&M Food Market, McDonald’s, Rogers, Walmart and H&R Block.

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Brands

What’s in a name? For Regina, it’s a whole lot of controversy

Slogans including “Show us your Regina” and “The city that rhymes with fun” sparked outrage and international headlines.

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Brands, New creative

Yokohama’s new campaign is all about you

Developed by Dentsu Creative, the new campaign shows how drivers using Yokohama tires can handle whatever comes their way, because their tires provide such precise control.

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Brands, New creative

Adidas features Canadian hockey star (and new mom) Natalie Spooner in new ad

Developed by SaltXC, the new “Impossible is Nothing” spot shows Spooner’s attempts to rejoin Team Canada just months after having her baby.

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Mighty Women List 2023

Shannon Ricketts: Fighting for her life, but still committed to her team

Even though she’s dealing with incurable cancer, Innocean’s senior digital and print buyer wants to keep on working. “For me working is kind of therapeutic,” she says.

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Brands, New creative

Co-operators thinks small for a big message

The new campaign from Angry Butterfly helps launch a new quote and buy tool that lets people get home and auto insurance online in minutes.

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Brands, New creative

Stella Artois (table) drops a brand ‘refresh’

The new spot by Anomaly Toronto shows how the beer can be a catalyst for human connections, and help reverse the trend of people eating alone.

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Brands, New creative

Keanu Reeves* warns Canadians about scams

*A deepfake version of the popular action movie star is appearing in a new awareness campaign for HomeEquity Bank.

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Brands, New creative

MPG goes (real) big in major awareness push

The more than 20-year-old activewear company kicks off its first major awareness campaign with help from Arrivals + Departures.

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Creative in Brief

A message in the skies about the threat of sex traffickers

No Fixed Address sent skywriting planes into the skies over Dallas and Houston to expose the dangerous messages predators share in the secrecy of social media.

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Brands, New creative

Newfoundland’s mindset is in the cards

New campaign from Target showcases the province’s laid back nature and natural beauty using mindfulness cards.

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Brands, New creative

Canadian military puts focus on purpose and helping others in new recruitment campaign

The Department of National Defence’s first recruitment campaign in more than three years eschews military imagery and hardware, instead focusing on more opportunity for people seeking work with purpose.

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What in the World

What in the World—Week of March 20

Is Amazon getting into web browsers and other stories from around the world featured in our Monday newsletter.

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Brands, New creative

CDSS’s new portrait project celebrates growing old with Down syndrome

Working with photographer Hilary Gauld, CDSS has created the gallery to help challenge the misconception about life expectancy for those with the disorder.

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Brands, New creative

Tangerine goes through hoops to show it’s ‘refreshingly uncomplicated’

“Jumping Through Hoops” is Rethink’s first major work for the digital bank since winning the business last year.

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Brands, New creative

Tony the Tiger hosts trivia games during NHL on Sportsnet

Developed by Leo Burnett, Gr-r-reat Tr-r-rivia is a way for Kellogg to use its famous mascot to make commercial breaks a little more engaging for hockey fans.

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Brands, New creative

Canadian Tire perks up its loyalty program with subscription version

Publicis created the new ad campaign to introduce the $89 membership program, which Canadian Tire says offers so many perks, it “pays for itself.”

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Brands, New creative

Psst… wanna buy Kijiji’s (old) source code?

To promote its revamped app, the online marketplace is selling a 500-page binder on the other online classifieds site.

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Brands, New creative

‘Whopper Whopper’ comes to Canada

The advertising earworm is part of the “You Rule” brand platform debuting this week.

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