The Really Brief — Week of November 11
New hires at Mosaic and Camp Jefferson; Forsman & Bodenfors certified by The 3% Movement; Postmedia launches healthing.ca.
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Best Buy backs into Christmas
New ad from Union starts at the end, focusing on a young girl who’s thrilled about her tech gift from Best Buy.
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Game over: Rogers fires Don Cherry after controversial comments
Coach’s Corner sponsor Budweiser calls Cherry’s comments ‘inappropriate and divisive.’
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Mark Ritson on why he’s OK with TV, but welcomes a ‘post-digital’ world
The outspoken marketing pundit, who’s in Toronto for a thinktv event next week, also spoke about the importance of code-ifying ads.
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HBC hires digital and data expert to lead the brand
Meghan Nameth joins from PwC where she worked helped business become more data driven.
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Francesca Greggs on the beauty of small budgets, her favourite subreddits and judging the ADCC
‘Brands are willing to take risks because they’re seeing audiences respond,’ says Edelman L.A.’s director of creative strategy.
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Marketer inspirations (and some questions) from TedxToronto 2019
What’s wrong with data and mirror-tocracy, and the power of belonging and identifying real problems.
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Baffin’s audio-visual love poem to the Canadian outdoors
New campaign reflects a more ambitious marketing posture for the 40-year old brand, now owned by Canada Goose.
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Ottawa agencies set for a showdown at second annual Rock Off event
Six agency bands will perform at the Rainbow Bistro to raise funds for the non-profit Girls+Rock Ottawa.
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Drake gets into cannabis with Canopy
More Life Growth is positioned around ‘wellness, discovery and overall personal growth.’
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Cannabis brand Canaca paints a picture of its strains
A new partnership with award-winning illustrator Cristian Fowlie provides a visual representation of its products.
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YouTube’s new shopping ads, and The Wall Street Journal wants you to ‘Read Yourself Better’
Plus Facebook is now FACEBOOK, and the FTC issues a new how-to brochure for social media influencers.
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McIntosh named president at Publicis Toronto
Appointment comes after previous president Bryan Kane moved to FCB earlier this summer.
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Loblaw cooks with Mafuzzy Chef
The special edition of Serge Ibaka’s ‘How Hungry Are You’ is connected to Loblaw’s current “Food lovers unite’ brand platform.
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CWF shows the ‘tireless’ fight for gender equality
Campaign by Forsman & Bodenfors shows women who are never too tired to pursue gender equality.
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As Singles Day approaches, Vivintel releases a study of Chinese consumers
Chinese Canadians account for approximately $61 billion in self-reported spending.
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McDonald’s Canada enlists Raptors’ Nick Nurse to push its revamped Big Mac
The chain is also bringing back last year’s ‘Beyond the Arch’ promotion, with free fries when the Raps hit 12 three-pointers.
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The Really Brief — Week of November 4
Sandra Oh is back in a new ad for Air Canada; KFC is introducing bamboo buckets and Leo Burnett hires Kinga Karadi as SVP of operations.
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29 Canadian wins at London International Awards
FCB won six awards in total, including a pair of golds for Black & Abroad. Zulu Alpha Kilo, Taxi and Cossette also won gold.
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Swiss Chalet uses storytelling to promote its Festive Special
New work from Upstream focuses on a family giving the gift of Swiss Chalet.
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