HP taps into the new way of working
Craig Redmond’s return to the office began with some trepidation, but some encounters with old colleagues and something called “casual conversation” helped ease his fears.
Read more
LCBO opens up shop on Snapchat
Part of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
Read more
123w promotes four as its founders look to the future
The moves position the agency for the future and bring greater diversity to its senior leadership, says founding partner and CEO Scot Keith.
Read more
CREA picks No Fixed Address for creative and media
The win for NFA comes after a competitive RFP process, and the agency has been tasked with developing a new brand platform and campaign for early 2023.
Read more
III Inc. conjures up the 60s in client recruitment campaign
The one-year-old agency is running ads on LinkedIn, but also plans wild postings and newspaper ads in popular summer vacation communities.
Read more
Subaru’s saucy campaign for the BRZ
The campaign by Zulu Alpha Kilo includes an online video ad, bottles of BRZ hot sauce, and a Snap game.
Read more
Guinness World Records picks Craft as PR agency
Toronto-based PR shop also hired by Globe Electric and Fika, and adds four new members to team.
Read more
Getting to Know… Natasha Martin
After two years of growth, Swerve has made a number of executive changes, including appointing Martin as its first VP of client service. She shared a little about her life away from the office.
Read more
Haleon launches Advil Plus with some headache inducing headlines
Working with high-profile OOH media inventory in Toronto, Vancouver and Montreal, Taxi created a series of terrible headlines capable of causing headaches only Advil Plus can cure.
Read more
BP creates patio-inspired ‘merit’ badges
The campaign from John St. awards badges for simple patio actions like borrowing a chair, levelling a table, and yelling Opa! when someone drops a plate.
Read more
Kobo Plus, for those who prefer erotic fiction over historical biographies
“Be a reader, not a follower,” promotes the Kobo Plus subscription service, which offers hundreds of thousands of guilty-pleasure page-turners.
Read more
Maple Leaf’s Greenfield targets ‘conscious carnivores’
The new U.S. campaign by No Fixed Address promotes the fact Greenfield bacon is carbon-neutral with a ‘bacon rebate.’
Read more
Nissan launches first made-in-Canada brand spot
The campaign from Juniper Park\TBWA’s bespoke agency Nissan United shows how the company’s motorsport history informs its everyday vehicles.
Read more
McCann launches new design group
McCann Design will be led out of New York by Matt van Leeuwen, but will share resources across offices, including Toronto.
Read more
Juliet makes doggie dreams come true for Redbarn
The creative campaign sees real dog dreams—like a giant pile of soft earth for some amazing digging—brought to life and captured for advertising.
Read more
On the need to be better at marketing the marketing profession
Gino Cantalini has some questions: Why is marketing so misunderstood? Why do marketers get grouped with injury lawyers? Why don’t parents want their kids to be marketers?
Read more
M&H tapped to help build Quebec’s SAQ and SQDC brands
The new wins follow the recent M&H announcement of several key promotions, including Julie Corney and Sophie St-Germain in the Montréal office, and Phu Pham and Sue Thoms in Toronto.
Read more
McDonald’s moves forward with purpose
As the QSR celebrates 55 years in Canada, it introduces a renewed commitment to tackle some of the challenges and concerns of the communities it serves.
Read more
Amazon Canada creates colouring book celebrating its LGBTQ+ employees
Developed by Cossette, Fièr.e.s (Proud) is being distributed to hundreds of employees across Quebec and Canada.
Read more
Who Does What Now — July 28
Godfrey stepping down as Postmedia chair; plus new hires for Blackjet, Golin, Destination Toronto and Epitaph Group, and promotions at Zulu Alpha Kilo.
Read more