The Really Brief — Week of Sept.16
McDonald’s releases lounge wear line to encourage people to relax and order in; CTV and Corus are doing some marketing; and Craft Public Relations wins new clients and makes new hires.
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Toronto Raptors introduce branded hijab for ballers
The garment was created in partnership with the Muslim women’s organization Hijabi Ballers.
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Pathways to Education promotes the societal benefits of education
More than 300,000 low-income Canadians currently face ‘significant barriers’ to high school graduation.
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Ontario Lung Association introduces ‘The Toker’ to educate about cannabis smoking
Smoking is the preferred form of consumption for 87% of Canadian cannabis users 18 to 25.
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Friends of Canadian Broadcasting wants foreign digital advertising to be an election issue
Radio campaign offers a humorous imagining of news that comes only from social media companies.
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Agency creative takes support clown to layoff meeting; Kenan Thompson raps for Tide
Plus gender parity is close in the CMO role; paid ads won’t count towards YouTube’s music charts; and no plastic hangars
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Helen Pak is going to Disney
Pak will lead the internal agency Yellow Shoes, overseeing creative globally for Disney’s parks and resorts.
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The book on the Toronto Public Library’s new visual identity
It’s billed as a ‘more flexible, modern and compelling’ identity system for the world’s biggest library system.
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Canada Goose focuses on human connections for new global brand campaign
‘Live in the Open’ is built around a series of mini-docs that reflect its fondness for richly cinematic storytelling.
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Facebook’s new moves to push voting in Federal Election
Social media giant also introduces steps to prevent bad actors from interfering with elections.
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Don’t ‘ping me,’ and other advice from Ron Tite’s new book
Think. Do. Say. provides practical advice for modern marketers, like avoiding these painful business cliches.
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Three Canadians from advertising and PR included on HERoes list of female executives
Annual list celebrates women who are driving change aimed at increasing gender diversity in the workplace.
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DAAC introduces new verification system for political advertising
New system designed to provide information required under the Elections Act in an overlay box.
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FleishmanHillard study finds ‘authenticity gap’ in brand communications
In the social age, brands are in trouble if their brand positioning doesn’t match their actions.
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Indigo brings all the feels for fall
Campaign from Conflict Creative is aimed at giving more meaning and depth to ‘Enrich Your Life’ platform.
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Lending company Easyfinancial promises ‘Better Tomorrows’ in new campaign
Campaign from Arrivals + Departures is built around an emotional cover version of ‘Stand by Me.’
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Actor Joaquin Phoenix lends his star power to animal rights group’s awareness campaign
BeFairBeVegan’s eight-week campaign includes streetcar wrap, bus boards and transit shelters.
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Burger King trolls McDonalds again, and a former American spy releases her campaign ad
Plus, Interpublic promotion might signal a likely replacement for Michael Roth.
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Andreescu’s win is a Grand Slam for sponsors BMW Canada, Copper Branch
U.S. Open win could mean a five-fold increase in Andreescu’s appearance fees, says one expert.
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The Really Brief — Week of September 9
New creative from Twitter, Skip the Dishes and CPAs, plus a new president of National Public Relations.
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