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Missing Matoaka and Bill it to Bezos earn early recognition in Cannes

Canac takes a crack at restoring plumbers’ dignity

Why Clorox made a basketball documentary

Kelly becomes Target’s new president, as O’Dea steps back from agency he built

Fondation Émergence shows how homophobia is like the fear of garden gnomes

Rogers’ new brand platform puts focus on connections over connectivity

Absolut hops on the growing AI trend with ‘Mix Your Neighbourhood’

Telus adds Rethink, Carat and WPP to its agency roster

Six ways Nike built emotion into its brand

L’Oreal asks bystanders to stand up against street harassment

Ryan Reynolds latest brand quest? Canadian payment tech company Nuvei

Dove erected a very pointed billboard about toxic beauty on social media

Finding Insight: Why a classic Pixar movie contains important lessons for marketers

Gary Vaynerchuk on expanding to Toronto

What in the World

What in the World—Week of June 5

Diddy is suing Diageo; Apple is taking its ad business to Cannes; and other news from around the marketing world featured in our Monday newsletter.

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Agency

Wieden+Kennedy establishes a Canadian presence to service Ford

W+K said it will have four or five people on the ground in Canada, with another five people in NYC working on the Ford account, which it won in November.

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Brands, New creative

This lie detector can is able to tell if Canadians are ‘keeping it real’

To drive awareness for its Simply Spiked Lemonade—made with real fruit juice—Molson Coors and Citizen Relations are taking the special can to sampling events this summer.

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Brands, New creative

Boston Pizza gets extra cheesy for Father’s Day

The “Za for Pa” campaign by John St. includes trite tropical themed gifts for dad, and $25 gift cards for dinner at Boston Pizza.

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Brands

Egale flies a Pride flag damaged by hate

The campaign by Taxi is built around a Pride flag with 6,423 threads removed—one for each act of anti-LGBTQ+ hate and violence that occurred in the first three months of 2023.

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Social media

Negative headlines are undermining trust in TikTok: Horizon Media

“TikTok’s immense popularity provides an opportunity for it to reverse its negative image,” said Simon Ross, VP of strategy and insights at Horizon.

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Brands

Tired of Aaron Paul? Here’s a waterfall

Campaign from One Twenty Three West was inspired by Ispos research showing that people think all sports betting ads look the same.

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Nabs 40th Anniversary

The 2000s: a new millennium, a new nabs

The 2000s brought about two major developments for the industry charity: Quebec expansion and the launch of the nabs Monitor to better understand industry sentiment.

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Brands, New creative

Indigenous coalition urges Canada’s healthcare system to ‘Rise Above Racism’

More than three-quarters of Indigenous Canadians say they have experienced racism in healthcare. This campaign aims to highlight that statistic, and bring about meaningful change.

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Brands, New creative

theScore Bet is offering fans a shot (or three) at the Canadian Open

Developed by SDI Sports, the special 150-yard hole at Oakdale Golf & Country Club gives players a taste of the PGA Tour experience.

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Brands, New creative

Tushy campaign has many butts about it

The bidet brand created a gallery displaying up-close pictures of some heroic butts saving the environment.

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Brands, New creative

Public wants Canadians to subscribe to something different

Public is literally exploding the idea that there’s no more innovation to be had in the communications realm.

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Brands

Andrew Saunders named Globe president and CEO

He’ll replace Phillip Crawley, who has held the top post at the newspaper for nearly 25 years.

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Opinionnation

Dear Cannes judges: Have fun, but award fun too

Cannes judges shouldn’t only award tear-jerking work that wants to save the world, says Angus Tucker. “Fun and laughter and are as much a part of the human condition as love and hope.”

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Free to Disagree

Don’t ban fossil fuel advertising—be better at promoting electric instead

There are those who believe we should ban ads for fossil fuels to save the planet. Eric Blais thinks we’ll have more luck if we encourage electric vehicle sales instead.

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Brands

This art director’s new business is a doodle

Alek von Felkerzam launched his “doodle” business, Inkorporated, earlier this year—selling T-shirts, phone cases, throw pillows and even paper bags.

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Media

Local media isn’t about lowest CPMs, it’s about quality connections: Dentsu

The “Canadian Attention Study” from Dentsu and Teads found that local media sites outperform their global counterparts on key metrics like viewability, view rate and dwell time.

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Agency, Brands

Disengagement due to discrimination rising, according to new CMA research

New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.

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Opinionnation

Even with some players offside, the NHL must keep playing with Pride

The NHL’s Pride Nights send a message to LGBTQ+ youth that hockey is for them, says Sam Archibald. The pressure is on teams and sponsors to make sure they move forward and not backward

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Brands, New creative

OPSEU’s dark depiction of a health system with ‘insufficient funds’

The campaign by Point Blank paints a disturbing picture of pay-to-play healthcare under the Ford government.

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