What in the World—Week of June 5
Diddy is suing Diageo; Apple is taking its ad business to Cannes; and other news from around the marketing world featured in our Monday newsletter.
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Wieden+Kennedy establishes a Canadian presence to service Ford
W+K said it will have four or five people on the ground in Canada, with another five people in NYC working on the Ford account, which it won in November.
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This lie detector can is able to tell if Canadians are ‘keeping it real’
To drive awareness for its Simply Spiked Lemonade—made with real fruit juice—Molson Coors and Citizen Relations are taking the special can to sampling events this summer.
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Boston Pizza gets extra cheesy for Father’s Day
The “Za for Pa” campaign by John St. includes trite tropical themed gifts for dad, and $25 gift cards for dinner at Boston Pizza.
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Egale flies a Pride flag damaged by hate
The campaign by Taxi is built around a Pride flag with 6,423 threads removed—one for each act of anti-LGBTQ+ hate and violence that occurred in the first three months of 2023.
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Negative headlines are undermining trust in TikTok: Horizon Media
“TikTok’s immense popularity provides an opportunity for it to reverse its negative image,” said Simon Ross, VP of strategy and insights at Horizon.
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Tired of Aaron Paul? Here’s a waterfall
Campaign from One Twenty Three West was inspired by Ispos research showing that people think all sports betting ads look the same.
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The 2000s: a new millennium, a new nabs
The 2000s brought about two major developments for the industry charity: Quebec expansion and the launch of the nabs Monitor to better understand industry sentiment.
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Indigenous coalition urges Canada’s healthcare system to ‘Rise Above Racism’
More than three-quarters of Indigenous Canadians say they have experienced racism in healthcare. This campaign aims to highlight that statistic, and bring about meaningful change.
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theScore Bet is offering fans a shot (or three) at the Canadian Open
Developed by SDI Sports, the special 150-yard hole at Oakdale Golf & Country Club gives players a taste of the PGA Tour experience.
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Tushy campaign has many butts about it
The bidet brand created a gallery displaying up-close pictures of some heroic butts saving the environment.
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Public wants Canadians to subscribe to something different
Public is literally exploding the idea that there’s no more innovation to be had in the communications realm.
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Andrew Saunders named Globe president and CEO
He’ll replace Phillip Crawley, who has held the top post at the newspaper for nearly 25 years.
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Dear Cannes judges: Have fun, but award fun too
Cannes judges shouldn’t only award tear-jerking work that wants to save the world, says Angus Tucker. “Fun and laughter and are as much a part of the human condition as love and hope.”
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Don’t ban fossil fuel advertising—be better at promoting electric instead
There are those who believe we should ban ads for fossil fuels to save the planet. Eric Blais thinks we’ll have more luck if we encourage electric vehicle sales instead.
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This art director’s new business is a doodle
Alek von Felkerzam launched his “doodle” business, Inkorporated, earlier this year—selling T-shirts, phone cases, throw pillows and even paper bags.
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Local media isn’t about lowest CPMs, it’s about quality connections: Dentsu
The “Canadian Attention Study” from Dentsu and Teads found that local media sites outperform their global counterparts on key metrics like viewability, view rate and dwell time.
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Disengagement due to discrimination rising, according to new CMA research
New survey also looked at ageism in an industry where 49 is considered an older worker, and experience is devalued.
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Even with some players offside, the NHL must keep playing with Pride
The NHL’s Pride Nights send a message to LGBTQ+ youth that hockey is for them, says Sam Archibald. The pressure is on teams and sponsors to make sure they move forward and not backward
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OPSEU’s dark depiction of a health system with ‘insufficient funds’
The campaign by Point Blank paints a disturbing picture of pay-to-play healthcare under the Ford government.
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