What in the World—Week of May 16
Goop’s luxury diaper isn’t really a luxury diaper and other stories from around the world featured in our Monday newsletter.
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Getting to Know… One Twenty Three West’s Allan Topol and Jared Gill
Topol and Gill both shared their favourite TV shows, sports teams, and shoutouts to their significant other.
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Pantene extends #HairHasNoGender to being an ally at work
The campaign is built on the idea that while good hair days are good for emotional wellbeing, they are especially powerful for trans and non-binary people.
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Can this online tool correct autocorrect?
Developed by One Twenty Three West’s Rob Sweetman and Kate Roland, #AddMyName wants to put an end to the autocorrect’s suggestions for non-Anglo names.
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Drug Free Canada encourages parents to keep talking
It may not seem like it, but kids absorb every word. “That’s what we wanted to capture in this campaign,” says FCB’s Sylvain Dufresne.
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With no signs of resolution, ACTRA takes new action against ICA
The dispute between ACTRA and the ICA intensifies, with the union filing grievances against agencies and filing a formal complaint with the Ontario Labour Relations Board.
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Who Does What Now—Week of May 16
Innocean gets three new directors; Mindshare Canada hires new CEO; 1Milk2Sugars adds staff; new creatives at H+K Canada; and Cossette wins Indigo. Read more
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CMDC has a new partner in its fight to save Canadian news media
The organization, whose members account for 96% of Canadian media spend, is working to ensure that clients’ ad budgets go toward legitimate publishers.
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Interac gets (really) geeky in new campaign
The campaign from Zulu Alpha Kilo features an Interac employee who’s really enthusiastic about the technology behind its services.
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Calling time on anti-LGBTQ+ bigotry
The new campaign from Havas Montreal uses a unique timepiece to show how the life expectancy of those in the LGBTQ+ community can be reduced by a series of factors.
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Canada Post tells Canadians how it is ‘Delivering More’
The new campaign from The&Partnership is the Crown Corporation’s first major advertising since 2020.
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Dyslexia Canada turns to Wordle to spell out its awareness message
The campaign from dentsumcgarrybowen uses the game’s five by six grid to deliver hard-to-decipher messages about living with dyslexia.
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Truly magical movie moments can’t be enjoyed from the couch
This new spot from European cinema brand Vue has Craig Redmond thinking about going back to the theatre—and taking his dad with him.
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Getting to know… MediaCom’s Urania Agas
The media agency’s new CEO on how she spends her weekends, what she loves about Toronto, when she sets her alarm (and when she actually gets up).
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Ontario Racing (slowly) welcomes patrons back
The new campaign from Forsman & Bodenfors wants to present horse racing as a “unique and exhilarating” activity.
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Mondou gets its pick of the litter
TV ads can’t smell, but this spot for kitty litter by lg2 comes close.
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Holding an advertising agency together in the middle of a war
With most marketing and advertising on hold in Ukraine, Kyiv-based IAmIdea is looking for international work in places like Stockholm and Toronto.
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Who Does What Now—Week of May 9
Blackjet adds Paul Mead as chief growth officer; The Bay’s former top marketer Allison Litzinger heads to Sephora; Bayfield retains government assignment, plus new creative/strategy hires at Performance Art and 123w.
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A disappointing sunset puts Quebec’s high-speed internet in a better light
The government campaign by Havas shows the problems caused by slow internet.
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Meet Mike’s newest brand mascot, Lemon Buff
Labatt leans into Mike’s brand roots of comedy and nostalgia to launch Hard Iced Tea.
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