

France in a Black Friday fight; videogame over for ByteDance; it’s been a very ‘authentic’ year; and other news from around the world featured in our Monday newsletter.
Read moreMax Valiquette taking a senior communications role with Justin Trudeau got Éric Blais thinking about ad folks and politics. His advice “attache ta tuque.”
Read moreA “cookie-cutter” campaign by Lifelong Crush and Broken Heart Love Affair was inspired by DFO’s donations to children’s hospitals and the magical work they do.
Read moreAfter Musk cursed out advertisers, it’s difficult to imagine how the primarily ad-supported channel can move forward.
Read moreThe latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping discounts during the holiday season.
Read moreThere is a massive difference between our industry having fewer agency brands and the idea that those brands matter less, says Tyler Turnbull.
Read moreJon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J. Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Read moreToronto’s tourism marketer expands its “You Gotta See…” campaign to Times Square
Read moreWinning a premium auto account has been one of the agency’s goals since inception, said partner and CEO Brent Choi.
Read moreThe deal will see the tech giant provide Canadian publishers wth $100 million in annual payments in exchange for featuring their links in search results.
Read moreThe social-led campaign by Community leans into the nautical themes of the brand name.
Read moreThe “Reconnect Roulette” campaign by Rethink includes a microsite with suggestions for people to contact, and a video with people talking about those they miss.
Read more“This is not an agency that needs transformation, this is an agency that needs the spotlight shone on it,” said Panousis.
Read moreAdalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
Read moreThe QSR will give away over $1 million in free pizzas to those that trade in a box from the competition at their nearest Pizza Hut store.
Read more“Excel Study Beats” is aimed at stressed-out Gen Z students on the eve of exam season.
Read moreThe agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.
Read moreAlan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work
Read moreDeveloped by Leo Burnett, “Mudern Art” is a unique way of promoting the GMC Canyon AT4X’s superior off-roading capabilities.
Read moreNow that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.
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