The Really Brief — Week of July 15
Starbucks brining delivery to Canada through Uber Eats; KitKat opens a flagship store for customizable chocolate breaks; and Twitter tests a new feature in Canada.
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Campaign’s divisive cover star; Kahlúa celebrates our worst Instagram pics
Plus brands celebrate the 50th anniversary of the moon landing, and Omnicom reports Q2 earnings.
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Tim Hortons adding plant-based burgers to the menu
Introduction of the very trendy Beyond Meat burgers follows breakfast sandwich roll-out in May.
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Thinking small for a new retail cannabis concept
Popcann converts storage containers into cannabis retail locations for under-served areas.
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Fairmont tops Forrester’s 2019 Canada Customer Experience Index
Average Canadian customer experience score rises 1.2 points, to 67.2.
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Lollipop exhibit sends dark message about child pornography
Each of the more than 10,000 lollipops represents a pornographic image of a child detected online every 12 hours.
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Consumers will ‘resist’ brands that fail to live up their expectations: UM study
They’re seeking out brands with purpose, and show a distinct preference for nostalgia.
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123w designs a whale of a package for limited edition brew
Packaging for the Pod Pack features the actual markings of west coast orcas.
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Friday Distraction II: More best advertising ideas from around the world
This week: Cannes Lions winners in outdoor, media, mobile, and brand experience and activation.
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WPP sells 60% stake in Kantar to Bain
WPP says it wants to be ‘data-driven’ without focusing on data ownership.
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Emphasis on tech and a ‘misuse’ of creativity is undermining effectiveness
Two recent reports detail how industry trends have negative effects on long-term brand building.
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Got a minute? Take a look at this
Domo’s 7th annual ‘Data Never Sleeps’ infographic outlines what happens in an internet minute.
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Best Advice from Tony Matta
The president of Nestlé Coffee Partners on the value of award-winning creative, and the importance of being a hand-raiser.
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Huawei’s vision for the future of Canada
Chinese telecom giant says the ad is about connecting Canadians, not politics.
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Delissio’s newest crust innovation: carb-board
To show that it’s a “champion of the crust,” Nestle’s frozen pizza brand makes paper from leftover crusts.
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Can your appliances do this? JennAir’s sexy focus on form over function
Rebuilding a kitchen appliance brand, with hints of threesomes and sexual ecstasy.
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A giant leap for Barbie: iconic doll goes to space
Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.
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Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study
This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.
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The Really Brief — Week of July 8
New appointments at Dandelion and MCI; a Weston Foods podcast on gender assumptions about “breadwinners”; an Arrive Alive campaign; and new managing director at Klick.
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With new campaign, Good Food for Good promotes itself as a k#@chup alternative
It’s the first major awareness push for the so-called ‘ketchup-style sauce,’ which is sweetened with dates.
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