What in the World—Week of February 22
News from around the world that caught our eye and was featured in our Monday newsletter.
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Jared Stein named president and CEO at The Hive
Rick Shaver steps away from the CEO role while remaining with the agency.
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Public Safety Canada takes Canadians inside human trafficking with ‘Uncontained’
New work from Ottawa’s Banfield shows how a seemingly normal relationship can hide the horrors of human trafficking.
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What a load of ketchup
Kraft Heinz is testing Canadians’ patience with a slow-loading website.
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Steve Persico promoted to co-chief creative officer at Leo Burnett
Persico will work closely with Lisa Greenberg across the entire client roster.
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You get a postcard, and you get a postcard: Canada Post encourages letter-writing
The new program is a continuation of the “Write here. Write now” program first launched in the fall.
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Marketing’s false prophets are undermining our industry
Fake experts, uninformed thought leaders and swaggering magnetic prophets are proliferating, and their rise threatens to further undermine the industry, says Mo Dezyanian.
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TikTok expands its ad offerings in Canada
New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.
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Why Le Parc created a ‘huggable brain’ for Goldie Hawn
It’s part of a comprehensive redesign from Le Parc that includes new logos and typography, a new colour palette, and 3D illustration.
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Drug Free Kids Canada talks cannabis with parents
The campaign from FCB Montreal comes as cannabis use is on the rise during the pandemic.
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Marketers seek employers with purpose: World Federation of Advertisers
Companies that stand for more than functional delivery of products and services will become more attractive to top talent, say study authors.
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Dairy Farmers focus on milk’s 15 nutrients
New work from NFA is among the first in Canada to use “LED immersion technology.”
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How a sofa brand evokes post-Trump rapture
An offbeat ad from sofa-in-a-box company SNUG captures the bliss of a world free of mean tweets and mean-spiritedness.
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Trust falls after a difficult 2020: Edelman Trust Barometer
More than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.
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Why Cossette looked abroad to strengthen its strategy department
Max Keane, Sohail Bhatia and Geraldine Tixier worked in the U.K, the U.S. and France before joining Cossette.
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Facebook to block news in Australia
Announcement comes as Google agrees to pay publishers for their content.
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The Really Brief—Week of February 16
Cossette pencils in a new campaign for Amnesty International; Black Opportunity Fund selects Humanity as AOR; Ed Lee joins Venture as national director of strategy.
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Hall of Legends sets diversity benchmarks for class of 2021
This year’s judging committee is also described as “most diverse” ever assembled for CMHOL.
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Garage Clothing criticized for ‘Send Nudes’ email campaign
Garage’s official response is that it is now a brand for adults that chooses “confidence, sass and empowerment to young women.”
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Is Scotts getting into the ‘lawndry’ business?
Scotts Canada and Rethink have created laundry detergent that smells like freshly cut grass.
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