The Really Brief — Week of September 20
Ravi Singh joins BHLA as VP client success; lg2 partner and CEO Claude Auchu joins Worldwide Partners’ board of directors; Maxine Wu returns to Wasserman, plus new hires at Ray, King Urse and Fuse Create.
Read more
CIBC introduces new brand and advertising around ‘Ambitions made real’
The new brand identity and campaign is about communicating the bank’s “why” says SVP of brand and marketing Tammy Sadinsky.
Read more
AutoIQ highlights its new customer Journey
New work from Angry Butterfly uses Journey’s hit song “Any Way You Want It” to convey the online auto seller’s benefits.
Read more
Vodcast episode #5: World Wheelchair Rugby’s blunt ad and Auxly in the wild
It’s the latest episode of The Message in a Vodcast, focusing on the work that caught our attention, and a pop culture quiz about TIFF.
Read more
Nespresso’s artistic statement about sustainability
Art installations in Toronto and Montreal will highlight the company’s commitment to the environment.
Read more
Spinrite’s solution for the ‘yarn barf’ problem
Toronto agency Church+State creates the launch campaign for Spinrite’s O’Go, a solution to a problem that has plagued knitters for years.
Read more
Choi, Kawalecki and Candy talk about the Angry Butterfly effect
Since launching early this year, the strategy led agency has grown to 18 full time staff working for Dairy Farmers of Canada, Campari, Canadian Tire and others.
Read more
Chefs Plate’s fall campaign makes it look easy
The campaign from Chefs Plate’s in-house creative team and NFA “honours the hack” by presenting the meal-kit brand as a shortcut to home-cooked goodness.
Read more
Smucker’s 1850 coffee is breaking news
The ad by Leo Burnett, the first for 1850 in Canada, shows how the coffee tastes so good it’s actually disruptive.
Read more
What in the World — Week of September 20
News from around the world that caught our eye and was featured in our Monday newsletter.
Read more
Amex enlists Will Arnett for travel campaign
Delayed by the pandemic, the “Happy Places” campaign comes as more Canadians start to think about travelling again.
Read more
Raise your hand if you’ve considered working at an in-house agency
While many creatives are reluctant to work in-house, Google has been proving for years that in-house agencies can do amazing work, says Craig Redmond.
Read more
Inside Chive’s bad-good social campaign
New work from Berners Bowie Lee ticks off many boxes on the bad ad checklist, as a way to stand out from all the good ads.
Read more
13 Golds awarded at Effie Awards
Ogilvy, Rethink and TBWA\Juniper Park all win three golds, with Cossette winning two and Zerotrillion and John St. winning one apiece.
Read more
Why Volvo Canada is making shoes
Volvo partnered with Vancouver based ‘earth-friendly’ shoe brand Casca for limited edition sneakers released for World Car Free Day.
Read more
nabs adds four directors as part of restructuring
The four new additions were made with an eye to boosting the nabs Media Sale, and reviewing programs and services for an industry hit hard by the pandemic
Read more
Mucho Burrito promotes food diplomacy
New work from Arrivals + Departures promotes the LTO’s combination of Mexican and Indian cuisines.
Read more
Election 2021: (Mostly) more of the same
Election advertising expert Eric Blais provides some analysis and observations about the communications strategies of the three main parties.
Read more
NFA takes a stake in Ethnicity Matters
The eight-year-old multicultural marketing agency has earned a reputation as one of the Canadian agencies connecting with a fast-growing ethnic consumer base.
Read more
Mary Brown’s puts the focus on quality and local roots in new brand campaign
Campaign by Blue Ant Plus uses big Mary Brown’s fans to explain how the food is prepared fresh.
Read more