Volvo’s ‘The E.V.A. Initiative’ captures the first-ever Grand Prix.

Rethink’s ‘Lamp 2,’ Ogilvy’s ‘#TakeTheTime’ and work from Felix and Paul Studios join shortlist mainstays.

Johnson & Johnson and Nike win Grand Prix, while Childish Gambino and Brazilian rapper Baco Exu Do Blues win Music Grand Prix.

FCB/Six, Cossette, Bensimon Byrne and Anomaly among the Canadian agencies with multiple nods.

FCB’s “Endangered Syndrome” for the Canadian Down Syndrome Society was also shortlisted in Creative Strategy.

Felix and Paul Studios, Grey Canada, and ent!/The&Partnership all shortlisted.

Bensimon Byrne, Anomaly, Cossette nominated in Health and Wellness; Edelman Toronto gets sole nod in Pharma.

Rethink claims a pair of bronze Lions in Design and Outdoor; Leo Burnett and Sid Lee also night one winners.

Leo Burnett, lg2 and Momentum Toronto also appear on Industry Craft shortlist.

‘Boys Don’t Cry’ scores six nods, while BBDO earns four for its work with Right to Play.

Cossette Montreal and Rethink each shortlisted twice in Design Lions, while Taxi garners Canada’s lone nod in Print Lions.

Rethink makes the list twice for two different clients, while Grey’s “The Puck” makes it onto its second shortlist.

With the Cannes Lions about to begin, Karen Howe offers a reminder about why industry awards are so important.