Xylem imagines a world without football; Cannes Lions owner posts massive first half loss
Plus, Shopify had a much better than expected Q2, and some familiar faces among this year’s Emmy nominees for Best Commercial.
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Scotiabank begins creative agency review
There are 31 agencies on the initial invite list for the review, ‘in keeping with the bank’s global procurement policy.’
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Royal Canadian Mead has a solution for avoiding crowded Toronto parks this weekend
Developed by BBDO, IsTheParkBusy.com provides an at-a-glance look at 16 of the city’s most popular parks.
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How’s this for a Very Polite offer? $150,000 worth of free marketing services
The Vancouver agency is giving back (and promoting itself) while looking for an “inspiring brand to rebrand, refresh, rework, develop or launch.”
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Facebook advertising revenue grows during boycott
Facebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate
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Quebec government turns to the arts to reach youth about COVID safety
Ads from Cossette use hip hop and spoken word to remind young people to wear masks and maintain safe distances.
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How people of colour will transform advertising
The future won’t be about ‘unique’ perspectives, but more perspectives, says Juliet’s Denise Cole
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Canucks’ Penalty Patio celebrates hockey’s return
The stunt from Rethink marks the August return of NHL hockey.
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American Express rolls out new creative featuring small business owners
The campaign is part of the brand’s global ‘Shop Small’ program, but features made-in-Canada creative.
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Taxi introduces diversity program Black Taxi: ‘A vehicle for change’
‘I want Taxi to be the benchmark for other agencies,” says program lead Stephanie Small.
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Consumer expectation for brand action rises in response to crises: Edelman
Consumers are more likely to prefer brands taking real action to to oppose racial injustice or help during the pandemic.
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SkipTheDishes rebrands with new colour and logo. But is Hamm off the menu?
With SkipTheDishes assuming the look and feel of its parent, what happens to the Mad Men star?
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Heinz launches campaign to support new natural baby food line
Creative focuses on how the new food line is similar to homemade with simple, natural ingredients.
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Tourisme Montréal to Montrealers: ‘Let’s play’
With international travel frozen by the pandemic, Montrealers are being encouraged to have a ‘staycation’ and support local businesses.
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The pandemic provides an important reminder of how advertising can actually help society
Whether we like it or not, we in advertising are the financiers of media, says Mo Dezyanian.
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Survey provides a snapshot of how Canada’s ad world reacted to COVID
While most advertising businesses were hurt by the crisis, some say they’re in better shape than before, and others are back on ‘upward trajectory’
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With ad revenues falling, Twitter confirms it is looking at other revenue streams
Social platform says it is in the ‘very, very early’ phases of exploring additional revenue streams.
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Bringing a brutal dictator to life to reveal a deep truth about a largely forgotten genocide
The creative was developed by Toronto agency Mixtape, working with deepfake expert Paul ‘The Fakening’ Shales.
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New Vision7 data dashboard tracks Canadians’ feelings during pandemic
Data covers wide range of attitudes, from concerns over contracting COVID, to mask wearing, to feelings of happiness and anger.
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How and why Dentsu Aegis got behind BlackNorth
The BlackNorth goal to fight anti-Black racism in Canada aligns with Dentsu’s own diversity, equity and inclusion framework.
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