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A new Justin Bieber collab is brewing at Tim Hortons

Wendy’s evokes an ad classic with “Where’s the Bacon?” breakfast campaign

Campaign shows bombed out North American cities to raise awareness of Ukraine’s plight

Making sense of the messy ICA-ACTRA commercial (dis)agreement

Subway turns to pro athletes (but amateur spokespeople) for brand refresh

What in the World

What in the World—Week of May 16

Goop’s luxury diaper isn’t really a luxury diaper and other stories from around the world featured in our Monday newsletter.

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Getting to Know...

Getting to Know… One Twenty Three West’s Allan Topol and Jared Gill

Topol and Gill both shared their favourite TV shows, sports teams, and shoutouts to their significant other.

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Brands, New creative

Pantene extends #HairHasNoGender to being an ally at work

The campaign is built on the idea that while good hair days are good for emotional wellbeing, they are especially powerful for trans and non-binary people.

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Agency

Can this online tool correct autocorrect?

Developed by One Twenty Three West’s Rob Sweetman and Kate Roland, #AddMyName wants to put an end to the autocorrect’s suggestions for non-Anglo names.

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Creative in Brief

Drug Free Canada encourages parents to keep talking

It may not seem like it, but kids absorb every word. “That’s what we wanted to capture in this campaign,” says FCB’s Sylvain Dufresne.

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Agency, Production

With no signs of resolution, ACTRA takes new action against ICA

The dispute between ACTRA and the ICA intensifies, with the union filing grievances against agencies and filing a formal complaint with the Ontario Labour Relations Board.

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Who Does What Now...

Who Does What Now—Week of May 16

Innocean gets three new directors; Mindshare Canada hires new CEO; 1Milk2Sugars adds staff; new creatives at H+K Canada; and Cossette wins Indigo. Read more

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Agency, Media

CMDC has a new partner in its fight to save Canadian news media

The organization, whose members account for 96% of Canadian media spend, is working to ensure that clients’ ad budgets go toward legitimate publishers.

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Brands, New creative

Interac gets (really) geeky in new campaign

The campaign from Zulu Alpha Kilo features an Interac employee who’s really enthusiastic about the technology behind its services.

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Brands

Calling time on anti-LGBTQ+ bigotry

The new campaign from Havas Montreal uses a unique timepiece to show how the life expectancy of those in the LGBTQ+ community can be reduced by a series of factors.

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Brands, New creative

Canada Post tells Canadians how it is ‘Delivering More’

The new campaign from The&Partnership is the Crown Corporation’s first major advertising since 2020.

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Brands, New creative

Dyslexia Canada turns to Wordle to spell out its awareness message

The campaign from dentsumcgarrybowen uses the game’s five by six grid to deliver hard-to-decipher messages about living with dyslexia.

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The Redmond Review

Truly magical movie moments can’t be enjoyed from the couch

This new spot from European cinema brand Vue has Craig Redmond thinking about going back to the theatre—and taking his dad with him.

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Getting to Know...

Getting to know… MediaCom’s Urania Agas

The media agency’s new CEO on how she spends her weekends, what she loves about Toronto, when she sets her alarm (and when she actually gets up).

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Brands, New creative

Ontario Racing (slowly) welcomes patrons back

The new campaign from Forsman & Bodenfors wants to present horse racing as a “unique and exhilarating” activity.

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Brands, New creative

Mondou gets its pick of the litter

TV ads can’t smell, but this spot for kitty litter by lg2 comes close.

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Agency

Holding an advertising agency together in the middle of a war

With most marketing and advertising on hold in Ukraine, Kyiv-based IAmIdea is looking for international work in places like Stockholm and Toronto.

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Who Does What Now...

Who Does What Now—Week of May 9

Blackjet adds Paul Mead as chief growth officer; The Bay’s former top marketer Allison Litzinger heads to Sephora; Bayfield retains government assignment, plus new creative/strategy hires at Performance Art and 123w.

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Brands, New creative

A disappointing sunset puts Quebec’s high-speed internet in a better light

The government campaign by Havas shows the problems caused by slow internet.

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Brands, New creative

Meet Mike’s newest brand mascot, Lemon Buff

Labatt leans into Mike’s brand roots of comedy and nostalgia to launch Hard Iced Tea.

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