What in the World—Week of June 20
Some of the marketing and advertising stories from around the world that caught our eye and were shared in our Monday newsletter.
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See all the Film Golds from Cannes this year
The years best ads from around the world, as chosen by the Film jury at the 2022 International Festival of Creativity.
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Juniper Park\TBWA closes out Cannes with Gold
Canada’s lone film Lion goes to “Draw Ketchup” by Rethink, which finishes the week ranked 3rd on Independent Network of the Year list.
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GSoft’s B2B campaign gets personal with Canadian businesses
Campaign from lg2 delivers personalized messages to nearly 60 companies to promote its software suite.
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Wash me with your rainbows, I’m here for it. But…
Scott Knox is happy to see brands put up rainbow flags, but that alone doesn’t prove you’re an ally—and LGBTQ+ people know it.
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Na-Me-Re shows its ‘Resilience’ in ambitious fundraising effort
The campaign from Groundzero comes as the Toronto organization embarks on a major fundraising drive.
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Just two Canadian entries make Film shortlist in Cannes
Canada shut out of Sustainable Development Goal Lions, as the Festival’s last two shortlists are released.
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Canadian marketers making little progress on improving diversity: CMA
Just 22% of survey respondents indicated that their company is “well-diversified”—a 1% decline from last year.
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This is a cool marketing ploy by French’s
The brand is giving away ketchup-flavoured “Frenchsicles” in Vancouver, Toronto and the tomato capital of Canada, Leamington.
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24 Canadian entries shortlisted in the Engagement Track Lions
Performance Art’s “Black Elevation Map,” and BBDO’s “Para Expansion Pack” each get four nominations, while Rethink and Zulu Alpha Kilo also enjoy strong showing.
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Coors Light touts its ‘unofficial’ summer cred
The campaign from Mischief @ No Fixed Address plays off the beer brand’s ability to enhance the “unofficial” moments of the season.
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Klick to open seven new offices around the world by end of year
The expansion will service three key hubs around the world: APAC, LATAM and EMEA.
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Co-operators thinks small in latest campaign
The new work from Huge features dioramas in which miniature homes and cars have been damaged by everyday items like pine cones, fans and, um, slushees?
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FCB’s ‘Dream Drop’ and JP\TBWA’s ‘Signal for Help’ earn multiple Lions nominations
A total of 20 Canadian entries appeared across four different Lions shortlists.
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Dentsu Canada invites employees to write progress together with ‘Inklusive’
Personal items provided by dentsu employees were carbonized and ground into ink.
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Dentsu merges creative networks into Dentsu Creative
Networks including Dentsu McGarryBowen, Isobar, and all Dentsu-branded agencies, including Canada’s DentsuOne, are being folded into the new entity.
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Zulu Alpha Kilo, Rethink, and Bensimon Byrne make strong showing on Cannes’ first shortlists
12 shortlists released as Festival officially begins; Canadian Cannes entries down 7% from 2019.
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Cannes Lions finally returns, but entries are off 18% from before the pandemic
Festival organizers highlight increase in Creative Effectiveness Lions, while first B2B Lions receive 415 entries.
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The Message in a Vodcast: ads on Netflix, ROM’s epic brand film and Harry Styles
“The Message in a Vodcast” combines an informal discussion about intriguing industry campaigns/developments, with an even more informal discussion about popular culture.
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Bonterra launches with an upbeat message of working together to save the planet
The launch campaign from BHLA strikes a hopeful tone in the typically heavy topic of sustainability.
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