The Really Brief—Week of February 18
Bell Media airing “For Glowing Hearts” videos for Destination Canada; Mazda and Wunderman Thompson go to infinity; and Dr. Oetker is writing love songs.
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Tim Hortons is digitizing Roll Up The Rim
Changes encourage customers to download the Tim Hortons app, while also rewarding those who choose reusable cups.
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Burger King has a fuzzy new ad; introducing Boneless Thugs-N-Harmony; Puma partners with J. Cole
Plus, Amazon CEO Jeff Bezos pledges $10 billion to fight climate change.
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Covenant House tackles sex trafficking with ‘Shoppable Girls’ campaign
Campaign from Taxi presents young girls as shoppable items on Instagram and Snapchat. Social is a leading recruitment channel.
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CCM works with lg2 for new global ‘all out’ brand platform
Creative blends visuals of hockey players and CCM employees, both striving to be better all the time.
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Fisherman’s Friend introduces a new pal, the Lighthouse Keeper
The Fisherman’s new friend will take over his social channels as part of a campaign developed by Toronto’s Community Agency.
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Young Glory creative competition invites ‘interference’ in upcoming U.S. election
Co-created by Taxi Montreal VP Rafik Belmesk, the competition is designed to reward creative consistency.
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Wain Choi returns to Canada to join ZAK
After starting his career in Toronto, Choi spent most of the last decade as a global creative lead at Cheil in Seoul.
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Technology is pervasive, but is there a coming ‘tech-lash’?
Accenture’s annual Technology Vision report warns that consumers’ ‘unconditional love’ for tech is beginning to wane.
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Kraft Heinz shows renewed interest in boosting its brands
But the packaged foods giant could shed as much as half of its agency roster as it executes its turnaround plan.
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The Local Collective and Wow Tech Group’s couples vibrator We Vibe Chorus
CD Pepe Bratanov highlights the key elements—from gold foil highlights, to abstract graphics inspired by the human body.
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TikTok was a big deal in 2019, but just 9% of Canadians are using it
Digital 2020: Canada report from We Are Social and Hootsuite provides a detailed overview of digital behaviours in 2019.
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Bumble reinforces its Canadian-cred with new social campaign
It is the first campaign to feature Canadian-specific content, such as Timbits and ketchup-flavoured chips
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Panousis leaving Havas for CEO post at Carat
Dentsu Aegis Network CEO Jeff Greenspoon said the hire represents a key moment in the plan to build a more integrated DAN.
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PMCF hires Rethink with mandate to build the brand
The agency is tasked with building the brand to increase donations beyond the GTA.
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Business as usual: I’m a CEO and ‘the only Black person in the room’
Why the MediaCom Canada CEO is working with young, black professionals to develop their strong, confident inner voice.
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Zestra gets its lust desserts with new campaign
New creative shows a woman having an ‘I’ll have what she’s having’ moment.
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KFC partners with Crocs; Ryan Reynolds is showing at Westminster; MDC Partners has a new agency collective
Plus Michael Bloomberg is paying $150 for micro-influencer posts, and IAB responds to the death of the cookie.
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Chris Keevill named new CEO of Atlantic Lottery
Experience in digital transformation will help ALC compete against unregulated online gaming options and attract new, younger consumers.
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London Drugs introduces a line of inclusive Valentine’s Day cards
The Western Canada drug chain worked with Rethink to develop cards catering to people across the LGBTQ+ spectrum.
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