The Message - A new voice for a new age of Canadian marketing

The Really Brief – Week of August 19

Good & Ready’s campaign with Ashley Graham; Disney+ is coming to Canada; Joe Fresh partners with former Bachelorette on limited-edition outerwear; Frank and Oak’s recycled denim.

Brands, New creative

BMW releases video with Canadian tennis phenom Bianca Andreescu

Created by North Strategic and Notch, the video helps amplify BMW’s association with Rogers Cup winner Andreescu

Agency

Wunderman Thompson appoints Jeff Dack as first Canadian CEO

Former Carat Canada leader will assume his new role on Sept. 3.

Guest Column

CSR has served its purpose. Now it’s all about advocacy

It’s time to take a stand and work with others to amplify what you believe in, says Apex PR’s Ken Evans.

What in the World

A new Gillette story about raising sons, and the first trailer for the new Apple TV Plus

Plus a new NFL ad and special Rice Krispies treats for school kids with autism.

Brands, New creative

Nissan Kicks with a great Lizzo jam

New advertising campaign is carefully crafted to connect with young consumers.

Brands, Techology

Fondation Émergence introduces tool to combat online homophobia

Pride Flagging identifies 50 discriminatory words in 10 languages and obscures them with the Rainbow Flag.

Brands, Retail

Walmart unveils major expansion of its grocery delivery service

One-hour delivery will now be available at 200 stores across the country.

Cannabis

Edible cannabis could bring 3 million new Canadians into the market: study

As for current users, 70% say brand isn’t important when shopping at legal bricks-and-mortar cannabis shops.

Brands, New creative

Toronto Zoo promises ‘behind the scenes’ experiences for summer

Summer campaign by Grey includes a TV spot with a voiceover by ‘David Attenbowough.’

Brands, Media

DAZN lands Adidas as first advertiser in Canada

Deal comes after DAZN scooped the Canadian rights to English Premier League soccer in April.

Brands

New study supports marketer concerns about online brand safety

80% of U.S. consumers would avoid buying brands whose ads appear alongside objectionable content.

Brands, New creative

How dirty oil is like dirty dishes

New B.C. ad campaign reminds people that used motor oil should be recycled, not thrown away.

What in the World

New Mini movie; Nike’s subscription service; Sorrell buys influencer experts

A round-up of the international marketing stories that caught our eye this week.

Brands

The Really Brief — Week of August 12

Anthony Kalamut matching donations to Seneca College scholarship; Kleenex pilots ‘elbow recognition technology’; and Rethink adds seven new staff in Montreal.