The Really Brief — Week of April 15
Whats new in The Really Brief: Tim Hortons wants the Leafs to cream Boston, Auston Matthews shoots an Apple ad on his iPhone, and McDonald’s intros new dunk-able nugget boxes.
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Ancestry pulls slavery-era ad following online backlash
Criticism of the Anomaly Toronto spot erupted this week, with critics saying it ignores the true horror of slavery.
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In-housing should not be about cutting costs, say speakers at ACA event
“[Cost cutting] is not the place you want to start,” says MightyHive’s Tessa Ohlendorf.
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Farm Boy chooses new agencies after issuing call via LinkedIn
The unconventional tactic earned praise on the social network, but triggered some light finger-wagging from the ICA.
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A climb to remember
CBC/Radio Canada exec Jean Mongeau scaled Mt. Kilimanjaro to honour his late daughter.
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Big turnout for first PrideAM Canada meeting
Approximately 80 industry professionals gather to discuss what it means to be LGBTQ+ in Canada, and how it can be better.
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When Aaron met Rich and Jeff
Jeff Goodby and Rich Silverstein share candid stories about their remarkable careers in advertising for Aaron Starkman’s IOFA podcast.
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When it comes to advertising, who governs the government?
There’s an increasingly fine line between partisan and non-partisan government advertising, but who should draw it, and how?
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Michael Beckerman on his new role as president and CEO of MKTG Canada
Veteran senior marketer prepares for the next round of his career. “I’m at the top of my game.”
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Vancouver’s Langara College adds Musqueam name to all branding
Designed by DDB’s branding and design agency Twice, The school’s new dual-identity is rolling out this week.
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How Snibble plans to break through in the shadow of the digital duopoly
Ad veterans Andy Shortt and Blair Currie are betting on premium snackable content as the next big advertising play.
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Bud’s emotional goodbye to Dwayne Wade, and another stunning Travel Oregon spot
Plus, cosmetics brand Lush UK steps away from social in our round-up of what’s making news globally.
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Vision7 creates Magnet to offer technology consulting and data solutions
Janie Liu named general manager of new unit committed to helping clients deliver data driven but frictionless consumer journeys.
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As Bell and Quebecor face off over fees, Quebec hockey fans are the losers
Quebecor pulled its TVA Sports channel from Bell customers Wednesday night in ongoing carriage fee battle.
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Air Canada launches new business travel campaign
Business Class is a point of pride for the airline, earning industry accolades.
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Ian Mirlin on the virtue of wisdom over TED talks
Ageism undermines the foundation of the industry and hinders the ability of lessons from the past to improve the work of tomorrow.
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Tesla tops in Canadian auto brand scorecard
Mass Minority’s Brand Attraction Monitor provides an overview of ad investment and consumer behaviour.
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Heinz gets sappy for its sesquicentennial
New campaign from Rethink chronicles a lonely potato’s journey to true love.
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Assante’s robo-advisor rebuttal
A TV campaign that defends financial advisors by showing the human side of wealth management.
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Arthur Fleischmann on his new job with Ogilvy
Fleischmann retains CEO role at John St., with Stephanie Hurst promoted to president.
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