The Really Brief — Week of Sept. 21
Danone gets artistic packaging from Burnt Toast, Hudson’s Bay hires Annie Murphy and Catherine O’Hara for Christmas, Innocean hires Stephen Stahl as CD and Asbestos might choose a new name recommended by Greenpeace.
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ADCC’s Created podcast returns to dive deep into Canadian advertising
Guests for Season 2 include Joseph Bonnici, Hubert Davis, Jordan Doucette and Christina Yu.
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Cossette wins two Gold Effies for SickKids
Rethink, Bensimon Byrne, and Union complete the list of Gold winners, with virtual presentations to Grand Prix jury happening next week.
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How to make a book club for bad girls
The Bad Girls Collective is about the power that comes from reading books, sharing ideas, speaking out and being a bad ass.
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Lillet puts women at the centre of new campaign
The campaign includes the stories of nine Canadian female creators who are disrupting traditionally male-dominated industries.
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Why creating in-house agencies will be good for the whole industry
The world of communications doesn’t have to be a life-and-death battle of in-house versus external agency creatives.
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Silk targets a new consumer group—’Intermittent Vegans’—with new campaign
Campaign includes well-known Canadian chefs “veganizing” some of their signature dishes using Silk products.
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Acast launches in Canada, with former CBC sales exec Heather Gordon as managing director
Meanwhile Toronto-based podcast company Quill has acquired Toronto production company Origins Media Haus.
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How theturnlab is building an in-house agency for Mattamy Homes
Howard Chang, co-founder of theturnlab explains how an “outsourced in-housing” model will operate.
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How $20 could go a long way toward a greener recovery
For a coalition of environmental groups, Sid Lee showed just how a $20 bill invested in a green and just pandemic recovery could become $307.85
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A very gourd idea from Kraft Dinner
1,000 lucky (?) people will get a box of Kraft Dinner with a “Pumpkin Spice Boost Pack”
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Sinai Health launches its first brand campaign
Emotional long-form ads from Huge show some of the many ways Sinai’s caregivers help people in need.
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Reese air drops snacks in Outrageous stunt
Snack cupboards full of Reese’s new Outrageous chocolate bars were delivered to those who can’t work from home.
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WCLC, McCann put a historical spin on lottery tickets
New campaign for the lottery corporation’s new Bigger Spin ticket focuses on our age-old desire for bigger.
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What happens to the MEC brand when it loses co-operation?
Kingswood isn’t buying a retailer. It’s buying a cult brand. And an ethical brand, says Eric Blais
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Berners Bowie Lee, a new agency inspired by culture creators
The agency’s creative process is built around identifying culture shifts before they become part of the mainstream.
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Former agency heads launch a new freelancer-focused service, Livelii
New service soft-launched this week, with an early focus on the marketing-communications sector.
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This advertising competition has a nice ring to it
Rather than trophies, this year’s Young Glory winners are being given gold ‘championship’ rings.
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Mosaic Life Insurance offers protection from 2020
Creative playfully riffs on the very unexpected weirdness of a year like no other.
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Curtis Ferrera replaces Braganza as Scotiabank CMO
The change comes in the middle of a creative agency review.
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