The Really Brief — Week of Sept.16
Julien Hébert, Amos Le Blanc, and Dani Roche are finalists for One Club’s Young Guns; Jon Hamm returns for new SkipTheDishes TV; Budweiser Canada wants to recruit a new Chief Hockey Officer; and Roots partners with Raptors Fred VanVleet for re-launch of its TUFF Boot.
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CMDC will honour young professionals at Future Impact Awards
The program was created to celebrate the talent and ambition of the brightest young minds shaping the future of Canada’s media industry.
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Getting prepared for the Future of Wealth at EnsembleCo event.
The future of wealth will be unevenly distributed, increasingly female, and socially conscious.
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Tommy Gun’s gives guys a shot of confidence
New work from Calgary agency Trigger shows how a good haircut can give guys some extra swagger.
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Effie Canada begins year two with call for entries
Also, hear from the bright minds behind 2019’s big winners at Effie Canada Effectiveness Day.
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Re/Max readies reality real estate series
Five-episode YouTube series targets millennials and explores their key questions about buying a home.
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Budweiser wants hockey fans to ‘lay it on the line’ this season
New campaign will focus not just on enjoying hockey, but on enjoying hockey with your friends.
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A chilling back-to-school ad from Sandy Hook Promise
The ad by BBDO New York directs viewers to education programs containing warning signs about possible shooters.
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Petro-Canada unveils ‘Canada’s Electric Highway’
The coast-to-coast network of EV chargers is located along the Trans-Canada Highway.
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Big Brothers Big Sisters Canada unveils new brand identity, PSA
The organization’s modern look and feel is meant to attract a new generation of mentors.
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Diamond Marketing Group launches PR practice
New division is led by veteran PR practitioners Wendy Bairos and Jenna Illies.
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Ontario’s Dairy Farmers present milk as a superfood
After a spring campaign focused on the farmers who make milk, new advertising is all about the product itself.
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Toronto tourist attraction is thinking small with its new visual identity
The Hive led branding for Little Canada, a miniaturized replica of Canada itself that is set to open in 2020.
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Toronto Raptors introduce branded hijab for ballers
The garment was created in partnership with the Muslim women’s organization Hijabi Ballers.
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Pathways to Education promotes the societal benefits of education
More than 300,000 low-income Canadians currently face ‘significant barriers’ to high school graduation.
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Ontario Lung Association introduces ‘The Toker’ to educate about cannabis smoking
Smoking is the preferred form of consumption for 87% of Canadian cannabis users 18 to 25.
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Friends of Canadian Broadcasting wants foreign digital advertising to be an election issue
Radio campaign offers a humorous imagining of news that comes only from social media companies.
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Agency creative takes support clown to layoff meeting; Kenan Thompson raps for Tide
Plus gender parity is close in the CMO role; paid ads won’t count towards YouTube’s music charts; and no plastic hangars
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Helen Pak is going to Disney
Pak will lead the internal agency Yellow Shoes, overseeing creative globally for Disney’s parks and resorts.
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The book on the Toronto Public Library’s new visual identity
It’s billed as a ‘more flexible, modern and compelling’ identity system for the world’s biggest library system.
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