The Really Brief — Week of May 25
Air Canada is ‘ready for takeoff’, Toys R Us Canada partners with Autism Speaks Canada, Yield hires Patricia Medwell and Corby Spirit and Wine is #StillOpen.
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Tech continues to grow in Canada, but privacy concerns remain: UM Canada report
82% of Canadians are misinformed about their ability to opt-out of data collection methods.
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March of Dimes tries to conquer the curve for those with physical disabilities
Creative campaign by DDB Vancouver repurposes the now famous COVID curve to portray the barriers faced by those with physical disabilities.
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A timely look at how work is changing—maybe forever—at the next Ensemble
The company’s first-ever virtual event will feature Amber Mac, Twitter’s Laura Pearce and NASA software engineer Ben Feist.
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FCB/Six wins two Golds, Gentilhomme wins one at ADC Awards
Sid Lee also picked up two Cubes, while Apple’s “Bounce” spot was named Best of Show for 2020.
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Wealthsimple turns to musical theatre for national campaign
The spot features a vocal performance by a singer best known for work with Gilbert and Sullivan musicials.
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The Really Brief — Week of May 19
Heinz sells ketchup puzzles for charity, President’s Choice brings back Insiders Report and Trigger Calgarians to skip food delivery apps.
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Desjardins providing solo musical performances for those in need (including musicians)
New campaign from Bleublancrouge provides an emotional lift for consumers, plus paying gigs for musicians.
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The Weather Network is bringing a little sunshine to homebound Canadians
The ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.
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MediaSmarts campaign fights COVID by fighting misinformation
Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.
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Bose salutes noisy neighbours; the chips are down for AMV; and Bud gets patriotic for Memorial Day
Our round-up of international marketing news and creative returns.
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No Fixed Address wins Gold Cube at ADC Awards
Other Canadian winners so far: Taxi, Zulu Alpha Kilo, Head Gear, Sid Lee, Instil Image Co. with Saatchi & Saatchi, L’Eloi and Leo Burnett Toronto.
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Facebook moves beyond ‘likes’ and into ‘buys’ with the introduction of Facebook Shops
Shops will be free for businesses, with Facebook planning to monetize the program through advertising.
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Quarantine Diaries — Volume 13
Your best (and worst) working from home habits, funniest ads, and your go-to entertainment choices.
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No Fixed Address opens up in Montreal
New NFA office will employ 10 people, working for clients like Bell Media, A5 Hospitality and ABInBev.
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New international coalition of agency associations calls for more equitable payment terms
The new entity, VoxComm, says that clients deferring payments is in stark contrast to their highly-publicized efforts around CSR.
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Introducing OpinionNation: Because you have a point of view
With our new newest content vertical, we’re offering a place for you to have your say about anything industry related.
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Agencies step up to help Canada’s small business operators at a crucial time
Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.
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Fernando Machado explains why ‘Moldy Whopper’ is good brand building on latest IOFA podcast
Currently one of the most famous marketers in the world, Machado is described as ‘an ad nerd trapped in a global CMO’s body.’
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Sink or Swim (in a pandemic): Setting boundaries for unreasonable clients, and keeping star employees
How to successfully manage all of those urgent client requests, and why empowering all staff can take pressure off the stars.
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