The Really Brief — Week of Oct. 15
A spicy new campaign from Mucho Burrito marks the return of its Ghost Pepper Burrito; Shaw Communications partners with Rethink on content series; and Dentsu Aegis Network launches new social project for students.
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Buckley’s marks 100th with a century’s worth of awful faces
101 people experience Buckely’s famous ‘it tastes awful but it works’ moment, along with 101 bad-taste songs.
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‘Shopping on the edge,’ and other insights from Salesforce
A new array of shopping options has moved retail beyond traditional physical stores and e-commerce.
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Maple Leaf Foods’ solution for chaotic weekday mornings
New work from Sid Lee uses found footage to show the chaos of a typical weekday morning for Canadian families.
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FCB/Six and Bensimon Byrne make Global Creativity Report rankings
Momentum and McCann also ranked high, thanks to strong showing in Cannes.
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Doctors group puts Canadian icons in the firing line for anti-gun campaign
16 of the country’s major metropolitan areas saw increases in firearm-related violent crime between 2013 and 2017.
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Bumble adds ‘voter’ to user profiles
Known for its female-first approach, the brand wants to encourage more young people to vote this election.
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The BQ ad budget may be small, but the message is very clear
With little paid advertising, the sovereigntist party is using media smarts to break through with Quebec voters.
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Lets have fewer ninjas and rockstars, and more people helping each other
The next time someone introduces themselves to you, say ‘It’s great to meet you. How can I help you?’ Only good things can happen, says Jed Schneiderman.
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Irisa uses VR to deliver a cannabis experience
In-store virtual reality goggles lets cannabis shoppers understand the intended effects of each Irisa product.
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SickKids shows Why in latest VS advertising
The fourth iteration of the VS campaign takes potential donors inside the hospital to get a glimpse of the life-saving work that goes on behind its doors.
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1800 Tequila fuses art, fashion and vintage denim to reach young urban consumers
The influencer driven Re:Stitch Project sees one-of-a-kind denim jackets given away at pop-up events in Toronto and Vancouver.
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Canadian ad spend to grow 2.2% this year: Zenith
Internet advertising is still leading the way, but report notes that newspapers are ‘trending well’ in 2019.
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GoDaddy enlists former Raptor Muggsy Bogues for annual campaign
This year’s campaign features a children’s book written by the former Raptor called ‘A Raptors Tale.’
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Giant Tiger wants Canadians to see themselves saving at its stores
New campaign from Huge features a series of customer archetypes, including The Investigator and The Calculators.
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The Really Brief—Week of Oct. 7
Samsung releases first music video from #PowerUp campaign; CMDC announces Future Impact Award winners and its new executive committee; Juniper Park creates video game to fight U.S. gun lobbyists; and Boston Pizza is sponsoring Hockey Night in Canada.
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Purelygreat gets Medieval to promote its natural deodorants
The two-ad campaign by Someplace Nice uses dark humour to promote a wholesome product.
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CAA highlights its speedy problem solving in ‘Fast Forward’ campaign
Creative from Arrivals+Departures showcases CAA’s ability to find speedy solutions to common problems.
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More than half of Canadians say big tech is making society worse
83% say large technology companies have an ethical duty to ensure their products are not causing harm.
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Five questions for Tyler Turnbull, FCB North America’s first-ever CEO
‘I’m just so pumped for the next chapter for all of the teams across North America,” he says.
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