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Goldfish Crackers takes kids’ art from the fridge door to the outdoors

Mightiest Marketer: How Kraft Heinz Canada solved the 2020 marketing puzzle

Mightiest Agency: Rethink caps a year of strong creative by winning its biggest pitch

Destination Canada’s newest ad campaign features a song that is very, very… nice

An unwanted party guest, ‘Mr. COVID,’ stars in Alberta pandemic fatigue campaign

Heinz by Nature celebrates ‘lockdown lovebabies’ with new clothing collection

Tim Hortons celebrates diversity for the holidays

Siaya couches its new campaign in surrealism

Bell shows its history of connecting loved ones during the holidays

Why Loblaw made a 30-minute TV show for President’s Choice

The Really Brief

The Really Brief—Week of January 11

Olympian Moir partners with McCormick; promotions at Publicis; new hires at Innocean, and BHLA wins an American travel client.

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Brands

lg2 tops Radio-Canada’s Bye Bye 2020

Ads from both the Quebec milk and pork producers, and pet retailer Mondou were viewer favourites.

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Brands, In-housing

How the pandemic helped Labatt’s draftLine unit (quickly) find its place

The brewer’s agency was built to be quick and responsive, ideal not only for a tumultuous 2020, but for the new reality of marketing in the digital age

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Agency, Brands

Independent agencies dominate Canadian pitches: Listenmore

Excluding global alignment pitches, independent agencies won more than three-quarters of all pitches in 2020.

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Brands, New creative

Molson’s reminder that hockey is Canadian

New campaign is built on the “Rep our home” platform launched last summer to encourage proud Canadians to drink Canadian beer.

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Brands

Trust has taken on greater importance during the pandemic: Most Trusted Brand study

In this new environment, trust is nearly always what settles the battle for consumer spending says annual study conducted by Ipsos for Reader’s Digest.

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Awards

Cannes Lions returning as in-person event

The June event will be judged and awarded in person, although it will also feature a “significant” digital component.

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Brands, New creative

Why Kruger recut ‘Unapologetically Human’ with new soundtracks

Three new versions were created with original music for the South Asian and Chinese markets.

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Brands, New creative

Jackson-Triggs commits to more diversity and inclusion in new campaign

The Arterra brand is making a number of changes to not only be more inclusive as a brand, but to change the industry itself.

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Opinionnation

Much has changed, but the power of real human connection remains

To have value, brands need to provide consumers with something that goes well beyond the transactional, says The Hive’s Rick Shaver.

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Brands, New creative

Tims admits prior coffee missteps in campaign promoting new dark roast

Campaign features taste tests with Tims patrons who disliked earlier dark roasts, but say the chain “nailed it” with its third attempt.

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Brands, New creative

A new year’s reminder from FitTrack that health and weight aren’t the same

New global campaign from Toronto agency The Garden urges people to ‘Live your true health.’

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The Redmond Review

Is it too soon for pandemic jokes?

This is the first of a new regular column that long-time Canadian creative Craig Redmond will be writing for our Monday newsletter.

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Brands, New creative

Don’t hibernate, ‘hibermake,’ says Lee Valley

The new ad by Christina Yu is part of a larger “Let’s do something” campaign to build the brand with new and younger consumers.

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Brands, New creative

Dairy Farmers of Canada tackles myths about dairy industry among young consumers

Campaign by John St. raises awareness of the DFC Blue Cow logo, associating it with quality and high standards.

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Brands, Social media

Roots shows Kawhi Leonard some (g)love

Clothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.

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Brands, Media

Torstar, Golf Town partner to acquire ScoreGolf Magazine

The golfing demo is one that is highly sought after by advertisers, says Torstar’s chief client officer Michael Beckerman.

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Brands

Tim Hortons re-relaunches its Dark Roast blend

It’s the third iteration of the coffee chain’s Dark Roast product, meeting consumer demand for a “richer and darker” blend.

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Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

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The Really Brief

The Really Brief — Week of January 4

SkipTheDishes is still Hamm-ing it up; No Frills turns the Haulerverse into a graphic novel; Amanda Jones joins McCann as CSO.

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