What in the World—Week of November 28
Millennials and Gen Zs are “fluent” in luxury brands; Kardashian is “disgusted and outraged” by Balenciaga’s holiday ad campaign; and other stories from around the world featured in our Monday newsletter.
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United Way’s doorbell video provides a new perspective on homelessness
Created by Halifax agency Wunder, the spot uses video doorbell footage to contrast slice-of-life moments at one happy home, with the grim reality facing those experiencing homelessness.
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Tourism Kamloops hopes to put tourists back in the ‘Loops.
Inspired by the city’s nickname, Here Be Giants developed a social based campaign to show off key Kamloops attractions—again and again.
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Former Keg CMO Ryan Bullock joins Juliet as president, partner
Bullock was most recently president at The Burger’s Priest, and hired the agency to develop its “Have Faith” campaign earlier this year.
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Nextdoor spreads some kindness in outdoor campaign for Fred Victor
The campaign includes “Kindness Billboards,” which are part of Nextdoor’s goal to spread kindness both on its platform and in the real world.
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ScienceUpFirst begins influencer campaign to fight misinformation online
Working with Strategic Objectives, the group is working with influencers to warn followers about the dangers of bad information online.
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Even if you lose, your hometown wins, says Proline
New campaign by The Hive reminds sports bettors that all profit at OLG goes back into the province.
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Maple syrup producers want Canadians to know about their product’s versatility
Developed by Rethink, “It’s Not Just for Breakfast” wants people to consider maple syrup beyond a topping for pancakes and waffles.
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Truss wants to make its presents felt this holiday season
Working with Courage and Agnostic, the cannabis beverage company has created paper to wrap its House of Terpenes, Mollo, Little Victory and XMG brands.
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White Ribbon uses a dad’s love for his baby girl to deliver a message about masculinity
The latest entry from Tadiem and Hubert Davis encourages men to think now about how they’ve acted toward women in the past—don’t wait until they have a daughter.
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These cards apologize to Newfoundlanders whose gift got ‘Dieppe’d’
Working with the St. John’s Board of Trade, Target created The Stallmark Collection for people whose gifts didn’t arrive in time for the holidays.
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These lottery ads didn’t need to be lucky to be good
Craig Redmond has detected a new trend in lottery advertising—more earnest and heartfelt messaging that evokes the randomness of the game of life.
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Who’s winning the World Cup (of advertising)?
A round-up of some of the World Cup ads that have caught our eye during the tournament’s early days.
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Celebrating more of CMDC’s Future Impact Awards winners
Part of the CMDC’s Youth Ambassadors program, the awards recognize and celebrate a new generation of media leaders in Canada.
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Reveal practices what it preaches with its short film festival
Rather than just announce their new website on LinkedIn, Reveal partners Paul Wales and Bill Moir produced three short films portraying human emotion.
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BMO features Indigenous-owned business in new “Barrier Breakers” campaign
The campaign is anchored by an 11-minute short film about how BMO helped an Indigenous woman build her soap business after she was turned away by other banks.
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Good gravy! KFC is all about the topping this holiday season
The QSR has enlisted hip-hop star Yung Gravy to promote its line-up of Gravy Lovers products.
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Nez is Good&Ready to take on the growing natural deodorant segment
With help from the Toronto agency, the start-up brand is hoping to find its way into the armpits of America.
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Director Jennifer Roberts on giving caregivers a voice in “24 Hours of Care”
The Skin & Bones team and McCann spent more than two weeks criss-crossing the country to capture some of its more than eight million caregivers in action.
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Who Does What Now—Week of Nov. 21
A wrap-up of recent people and account moves including new hires for Dentsu, ZAK, The Hive and new design assignments for Leo Burnett.
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