What In the World—Week of November 27
France in a Black Friday fight; videogame over for ByteDance; it’s been a very ‘authentic’ year; and other news from around the world featured in our Monday newsletter.
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From ad agency war room, to the political battleground
Max Valiquette taking a senior communications role with Justin Trudeau got Éric Blais thinking about ad folks and politics. His advice “attache ta tuque.”
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DFO shares the magic of milk
A “cookie-cutter” campaign by Lifelong Crush and Broken Heart Love Affair was inspired by DFO’s donations to children’s hospitals and the magical work they do.
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Could Musk’s outburst prove fatal for X?
After Musk cursed out advertisers, it’s difficult to imagine how the primarily ad-supported channel can move forward.
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Real Canadian Superstore’s holiday personalities remind consumers where to save
The latest marketing campaign from Real Canadian Superstore features characters like Santa and Scrooge shopping discounts during the holiday season.
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If you think agency brands are meaningless, you might be in the wrong business
There is a massive difference between our industry having fewer agency brands and the idea that those brands matter less, says Tyler Turnbull.
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VML’s chiefs on new super-agency, redefining creativity, and creating cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J. Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
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Destination Toronto becomes first Canadian brand to use TikTok’s Out of Phone service
Toronto’s tourism marketer expands its “You Gotta See…” campaign to Times Square
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Porsche names Angry Butterfly creative agency of record
Winning a premium auto account has been one of the agency’s goals since inception, said partner and CEO Brent Choi.
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Google reaches deal with feds over Online News Act
The deal will see the tech giant provide Canadian publishers wth $100 million in annual payments in exchange for featuring their links in search results.
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Fishermen’s Friend shows its strength
The social-led campaign by Community leans into the nautical themes of the brand name.
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Purdys rewards reconnecting with friends and family for the holidays
The “Reconnect Roulette” campaign by Rethink includes a microsite with suggestions for people to contact, and a video with people talking about those they miss.
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Panousis joins Thinkingbox as growth officer
“This is not an agency that needs transformation, this is an agency that needs the spotlight shone on it,” said Panousis.
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Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
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In-the-box thinking led to new Pizza Hut giveaway
The QSR will give away over $1 million in free pizzas to those that trade in a box from the competition at their nearest Pizza Hut store.
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Excel is gumming up the ASMR space
“Excel Study Beats” is aimed at stressed-out Gen Z students on the eve of exam season.
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Gut sells to Argentine tech consultancy Globant
The agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.
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Diamond COO promoted to chief AI officer
Alan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work
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GMC takes an artistic approach to off-roading
Developed by Leo Burnett, “Mudern Art” is a unique way of promoting the GMC Canyon AT4X’s superior off-roading capabilities.
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Looking at the new year with stars in our eyes
Now that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.
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