What in the World—Week of June 7
News from around the world that caught our eye and was featured in our Monday newsletter.
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Bell brings back MuchMusic as a digital network
The new MuchMusic will bring back some classic programming reinvented for digital, along with “artist-hosted tentpole events” and live performances.
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No Frills hauls out a diss track in response to Fallon segment
Being mocked by The Tonight Show host was music to the ears of the discount grocer’s marketing and advertising teams.
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This Harry Rosen shirt is made for Zoom-ing
As part of a Father’s Day promotion, it’s giving away 20 of the shirts via Instagram.
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This Is Our Shot gets together with Labatt to fight vaccine hesitancy
The new ‘national consortium’ is being supported by more than 200 of Canada’s biggest brands.
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Ogilvy, Rethink, FCB and FCB/Six win Gold at One Show, #WombPainStories is Best of Show
Dove’s “Courage is Beautiful” won four Golds, four Silver and three Bronze, while Rethink’s work for Kraft Heinz won eight awards in total.
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Publicis Toronto hires Joanna Monteiro as CCO
She is one of Brazil’s top creatives, with 41 Cannes Lions and appearances on multiple ‘most creative’ lists.
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A moving exhibit to fight homelessness
The awareness campaign for Tiptap Foundation is aimed at raising $500,000 for A Better Tent City.
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Lockdowns are ending, but small businesses’ struggle to stay alive continues: Toronto BIAs
Campaign by Berners Bowie Lee reminds Torontonians that the small businesses that breathe life into local neighbourhoods need their support now.
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No Boats on Sunday slows it down
New campaign from One Twenty Three West focuses on the benefits of slowing down and enjoying the moment.
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Royal Ontario Museum and NFA present story of the pandemic through kids’ eyes
Young people 18 and under can submit their own works of art that help to tell the story of their life during the pandemic.
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FCB, BBDO and Ogilvy all in the running for coveted Titanium Lion
The prestigious shortlist features just 20 entries from work spanning almost two years.
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‘Come out and play,’ Golf Town urges
The work from Union focuses on the challenges and the camaraderie the sport provides.
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Reese’s asks fans how they handle a familiar problem
The campaign from Anomaly references the smudge of chocolate and peanut butter that can occasionally stick to the wrapper.
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Molson’s Cup-infused beer runneth over
The new Molson Canadian Stanley Cup Batch contains beer that has passed through hockey’s most iconic trophy.
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How Nike won in translation
When brands have the courage to let their international markets develop culturally relevant marketing, it can lead to powerful work, says Craig Redmond
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ADCCs return with special honour for Vonk, Kestin; Rethink is agency of the year
The revered awards show returns after a one-year hiatus and a life saving webathon.
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Is a shot in the arm worth a burger?
Harvey’s is giving away free burgers at pop-up vaccination clinics around the GTA through July.
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Sleep Country Canada partners with tennis phenom Bianca Andreescu
Through its new partnership with the Canadian tennis star, the retailer looks to shift its marketing approach.
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Twitter chooses Canada (and Australia) for global introduction of subscriptions
Catering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.
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