The Really Brief — Week of May 13
What’s new in The Really Brief: A colour changing billboard for KitchenAid; a new digital lead at Stephen Thomas Ltd.; and BMO’s new brand campaign comes to Canada.
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Mickael Kanfi’s move from digital advertising to a life in cleantech
Former Twist Image/Mirum ECD on his role with cleantech investment firm Inerjys.
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Globe publisher Crawley on the ‘fakery’ and frustrations of digital advertising
Subscriptions are now the largest revenue stream for the national daily newspaper, but advertising remains important.
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iögo celebrates bold life choices
New work from lg2 brings the funny in order to remind consumers that ‘It’s all good.’
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Félix & Lucie wine launches with a mission: no work e-mails after hours
Launch campaign from DenstuBos includes creative, PR and ‘wine pants’ that block cell signals.
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CMA partners with RBC to offer young marketers career guidance
Free program will enable students who are nearing graduation to become better prepared for a career in marketing.
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MaRS debuts first branding campaign in time for Collision
Creative pokes fun at innovation cliches to show how MaRS startups are actually solving real-world problems.
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No Frills’ newest ‘Hauler’ campaign has got game
Haulers: Aisles of Glory is like Donkey Kong for value-conscious shoppers.
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Tim Hortons makes environmental changes
Along with new recyclable lids, Tim Hortons will encourage customers to bring reusable cups with them.
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BBDO, Jam3, Taxi and DDB Vancouver win Pencils at The One Show’s second night
BBDO adds to its country-leading Pencil tally with a gold for its work with the Canadian Paralympic Committee.
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An OK campaign for OKA
A new campaign to promote the Agropur cheese in Ontario asks cheese related questions where the answer is always OKA.
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An album with hidden messages simulates life with schizophrenia
Voices interject in each of the 10 songs, recreating the experience of living with schizophrenia.
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The new vision of a new-look John St.
The agency is forging ahead with a new leadership team and a new vision, but it’s retaining its core values.
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Rogers announces last-minute cancellation of upfront presentation
Long a marquee event in the industry calendar, Rogers surprises media buyers by cancelling its upfront less than a month out.
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Best Advice from Serge Rancourt
The CEO of No Fixed Address on his early, personal lessons, the challenges and virtues of being different, and the value of diverse thinking.
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Initiative Canada ‘remixes’ the upfront
Media agency asks vendor partners to be ‘proactive’ in coming up with client solutions.
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BBDO Toronto, Rethink taking home gold Pencils from The One Show
BBDO’s work for Fight to Play nabs two golds, while Rethink’s “Pride Shield” for Fondation Émergence also collects top honours.
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Sleeman focuses on craft for new campaign
New brand positioning puts an emphasis on the crafty roots of Sleeman, and crafty thinking of Sleeman fans.
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Diamond hires Max Valiquette as chief strategy officer
Valiquette has a mandate to grow the strategy team and help the fast-growing agency be a little more on-the-radar for its work.
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Sink or Swim: breaking bad news about raises, and how to be an ally to women in the office
Today you’ll learn: “Hepeating,” when a man gets credit for a woman’s (ignored) good idea that he simply repeated.
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