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Canadian advertising loses its Grip

A more impressionistic view of Alberta

Go RVing updates its ‘Wildhood’ campaign with a new call to action

TD gets a new CMO as it looks for a new agency

Someone Who Loves You says don’t give up

Fire bad. Wealthsimple Tax good

New research provides insight into the BIPOC experience in Canadian marketing

Harvey’s does it like a boss

#BellLetsTalk

Kraft’s cheesy idea for Valentine’s Day

Could Clubhouse be the next killer social app?

What in the World

What in the World—Week of February 22

News from around the world that caught our eye and was featured in our Monday newsletter.

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Agency

Jared Stein named president and CEO at The Hive

Rick Shaver steps away from the CEO role while remaining with the agency.

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Brands, New creative

Public Safety Canada takes Canadians inside human trafficking with ‘Uncontained’

New work from Ottawa’s Banfield shows how a seemingly normal relationship can hide the horrors of human trafficking.

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Brands, New creative

What a load of ketchup

Kraft Heinz is testing Canadians’ patience with a slow-loading website.

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Agency

Steve Persico promoted to co-chief creative officer at Leo Burnett

Persico will work closely with Lisa Greenberg across the entire client roster.

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Brands, New creative

You get a postcard, and you get a postcard: Canada Post encourages letter-writing

The new program is a continuation of the “Write here. Write now” program first launched in the fall.

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Opinionnation

Marketing’s false prophets are undermining our industry

Fake experts, uninformed thought leaders and swaggering magnetic prophets are proliferating, and their rise threatens to further undermine the industry, says Mo Dezyanian.

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Brands, Media

TikTok expands its ad offerings in Canada

New tools for Canadian SMB marketers, including self-serve ad options and Shopify integration, underline the social platform’s decisive moves into social commerce.

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By Design

Why Le Parc created a ‘huggable brain’ for Goldie Hawn

It’s part of a comprehensive redesign from Le Parc that includes new logos and typography, a new colour palette, and 3D illustration.

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Brands, New creative

Drug Free Kids Canada talks cannabis with parents

The campaign from FCB Montreal comes as cannabis use is on the rise during the pandemic.

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Brands

Marketers seek employers with purpose: World Federation of Advertisers

Companies that stand for more than functional delivery of products and services will become more attractive to top talent, say study authors.

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Brands, New creative

Dairy Farmers focus on milk’s 15 nutrients

New work from NFA is among the first in Canada to use “LED immersion technology.”

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The Redmond Review

How a sofa brand evokes post-Trump rapture

An offbeat ad from sofa-in-a-box company SNUG captures the bliss of a world free of mean tweets and mean-spiritedness.

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Research

Trust falls after a difficult 2020: Edelman Trust Barometer

More than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.

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Agency

Why Cossette looked abroad to strengthen its strategy department

Max Keane, Sohail Bhatia and Geraldine Tixier worked in the U.K, the U.S. and France before joining Cossette.

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Media

Facebook to block news in Australia

Announcement comes as Google agrees to pay publishers for their content.

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The Really Brief

The Really Brief—Week of February 16

Cossette pencils in a new campaign for Amnesty International; Black Opportunity Fund selects Humanity as AOR; Ed Lee joins Venture as national director of strategy.

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Awards

Hall of Legends sets diversity benchmarks for class of 2021

This year’s judging committee is also described as “most diverse” ever assembled for CMHOL.

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Brands

Garage Clothing criticized for ‘Send Nudes’ email campaign

Garage’s official response is that it is now a brand for adults that chooses “confidence, sass and empowerment to young women.”

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Brands, New creative

Is Scotts getting into the ‘lawndry’ business?

Scotts Canada and Rethink have created laundry detergent that smells like freshly cut grass.

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