Montreal based agency bleublancrouge has new creative leadership with Marie-Eve Best and Dominique Bulmer replacing Jonathan Rouxel.

The news comes just after the agency’s big win of Desjardins Group late last month.

“Their involvement and their vision were instrumental in landing the new Desjardins mandate,” said bleublancrouge president Sebastien Faure, in a press release.

Rouxel, meanwhile, is shifting his focus from advertising to artificial intelligence and entertainment projects. “After 18 years in the advertising industry, I feel the need to reinvent myself. I now hope to lend my communication skills to major brands and help them transform their communications through the deployment of entertaining AI solutions for their customers.” – David Brown