Who: Air Canada
What: An in-airport experiential campaign to enhance some passengers’ homecoming experience.
How: “Welcome Home” crews comprised of Air Canada pilots and flight attendants in Toronto, Vancouver, Montreal, Washington and Tokyo airports. The crews handed out gifts including teddy bears, balloons and flowers at arrival lounges to make homecoming moments even more memorable. Some extra lucky travellers even received free tickets so they could have more homecoming moments.
Media: Photos were shared on Instagram, Facebook and Twitter, and a montage of the joyous homecoming moments (all very Love Actually) was posted to YouTube late last week, racking up an impressive 2.5 million views before the end of the weekend.
Quote from a marketer: “Coming home for the holidays is an emotional and personal experience for many of us, full of the excitement and anticipation that come from reunions with loved ones… Our hope is to spread the feeling of ‘Home’, wherever their home may be, to as many travellers as we can.” —Andy Shibata, managing director, brand at Air Canada.
– David Brown