Cadbury UK is stashing its popular Creme Egg in the TV ads, social feeds, billboards, websites etc. of other brands—many of them sister brands in the Mondelez International portfolio—as part of the 2nd annual “Hunt the White Creme Egg” promotion developed by creative agency Elvis. Actual white chocolate versions of the decadent treat have been scattered amongst the traditional eggs and anyone unwrapping one wins a price. But new this year, people who spot the egg in ads for other products can take a photo or screen shot and upload it at HuntTheWhiteCremeEgg.com, where they can virtually “unwrap” it for a chance to win one of 30,000 chocolate Creme Eggs and one of 10,000 white chocolate Creme Eggs (the latter also includes being entered into a draw for a £10,000 prize). Cadbury could be taking its cue from last year’s hugely popular Tide Super Bowl campaign, in which the detergent brand infiltrated everything from beer to perfume ads. Nope, it’s a Creme Egg ad.
McDonald’s delivers on hangover cure
Many New Year’s revellers welcome Jan. 1 with a throbbing head, a dry mouth and perhaps even a sense of bewilderment about what went down the night before. All of those conditions are chronicled in a new McDonald’s ad from DDB New Zealand called “The Day After” that promotes its “McDelivery” partnership with Uber Eats. Set to that staple of morning montages, Edvard Grieg’s “Morning Mood,” the spot features partiers (reluctantly) greeting the new year in a variety of humorous (familiar?) situations–from a young man sporting a drawn-on eyepatch, to a woman who wakes up on an outdoor recliner, to a person dressed as a unicorn. “McDonald’s has always been there when you need it, and now with McDelivery, that’s truer than ever before,” DDB New Zealand’s chief creative officer Damon Stapleton told Adweek. “We’ve played on a number of moments people may find themselves in after a long night, and how good it can be to get McDonald’s delivered.”
Twisted Sister aren’t gonna take it
Like flip-flopping or attack ads, using a song without permission has become a time-honoured political tradition. This time the guilty party is an Australian mining magnate and conservative politician named Clive Palmer, who has been caught using Twisted Sister’s 1984 hit “We’re Not Gonna Take It” in a campaign ad for the United Australia Party. According to Mumbrella, Palmer has been using the song’s music, set to new lyrics that say “Australia ain’t gonna cop it.” In a Jan. 1 tweet, Twisted Sister guitarist Jay Jay French said that the band has never heard of Palmer, does not endorse him, and wasn’t informed that he planned to use the song. “We receive no money from its use and we are investigating how we can stop it,” he wrote. Palmer responded by accusing the band of trying to goose ticket sales, even though they called time on touring in 2016. It’s not the first time “We’re Not Gonna Take It” has caused a stir in politics. In 2012, the band’s singer Dee Snider called out former U.S. politician Paul Ryan for using the song as intro music during a rally.
