Who: Ontario Nurses’ Association and Compass360.
What: “RN Proud,” a new campaign underscoring the quality care the ONA’s 60,000 registered nurses and healthcare workers—and 18,000 nursing student affiliates—provide patients, while trying to convince the general public of the need for more nurses.
Where: Radio and Facebook.
Why: The ONA says continued cuts to nursing care are jeopardizing patient health. It says that Ontario lost 654 RNs in 2017, representing more than one million hours of specialized patient care. According to a 2017 report from the Canadian Institute for Health Information (CIHI), Ontario has the lowest ratio of RNs in the country, and needs to hire 10,000 nurses over the next four years.
How: Two video ads, “Work to be proud of,” and “Why are we losing RNs?,” outline the value of the work provided by RNs and ask why RN positions are being eliminated.
They say: “Registered Nurses are highly skilled, highly educated and dedicated to patient care. The work we do impacts the lives of our patients, residents and clients. As RNs, we are proud of the work we do and passionate about being there for you.” – ONA president Vicki McKenna