New Starbucks tagline?
Starbucks seems to have quietly introduced some new Canadian creative using the hashtag #MorningYes. It’s not showing up much in social, and Starbucks hasn’t responded to our request for more information, but these three ads—all featuring Torontonians—were posted online a couple of days ago. There are also a few short product specific social posts using #MorningYes.
Toronto art installation is the last straws for A&W
A&W has unveiled a public art installation at Toronto’s Union Station using the last of its plastic straws. The installation, made from its straws in its signature orange, consists of a sign reading “Change is good.” A&W is the first North American QSR chain to eliminate plastic straws, saying that the switch to paper will keep approximately 82 million plastic straws out of landfills each year. Its new paper straws are fully biodegradable, compostable and sustainably sourced, and can last between 2-3 hours in liquid before breaking down. The restaurant chain also uses compostable packaging, as well as real mugs, plates and cutlery in its more than 925 Canadian locations.
People in places…
Kraft Heinz Canada has a new brand chief with the promotion of Dana Somerville to CMO. Sommerville has been with Kraft for more than 20 years and was most recently vice-president and head of brand build, innovation and R&D.
IKEA has appointed Canadian Michael Ward as president for Canada. Ward started his career with the home furnishings retailer as an intern and moved onto a series of increasingly senior positions, first in Canada and then internationally. A release announcing his appointment said he’ll be leading IKEA through a period of transformation, making it more affordable and convenient. “Throughout this transformation, IKEA will explore new store formats, enhance the in-store experience, invest in new digital experiences, improve its service offer and optimize its distribution networks.”
Longtime Loblaw Companies Limited (LCL) senior exec Bob Chant has joined StrategyCorp as a senior advisor. His last role at LCL was senior vice-president, corporate affairs and communication.
Shoppers launches medical cannabis shopping site
Shoppers Drug Mart launched its medical cannabis e-commerce site this week. Shoppers says it’s just like the current online system for medical weed, but with more expert advice from medical professionals. Customers still need a medical document to buy from one of 10 licensed producers, with the product shipped “directly and discreetly” to their home.
Taco Bell’s cheesy stunt
Taco Bell is bringing back its Naked Chicken Chalupa with Nacho Cheese. To help get the word out, Taco Bell is hosting what it calls a “nacho-cheese dispensing billboard” on Queen St. West in Toronto on Jan. 19. People can bring their own snack and get nacho cheese squirted on it.
