Juniper Park\TBWA gets an Emmy winner, and other news of note

Juniper Park\TBWA has hired Lior Etziony to lead the agency’s content production arm Bolt Content.

Bolt opened in Toronto a year ago, and has produced a range of client content including social videos, TV ads and brand films. Etziony is Bolt’s first executive producer, managing a team of four.

He is an Emmy-winning producer and creative strategist, most recently with Media One Creative—where he oversaw production and brand films. Prior to that, he worked at NBC Universal, including a stint as show-runner at NBC’s lifestyle division for brands including Ford, Deloitte, Microsoft and Visit Scotland.

“We continue to welcome international, best-in-class talent to our overall team and now specifically to our content creation discipline, Bolt Content. Lior’s rich vision and incredible depth of experience will be terrific in helping build high-quality, efficient, engaging content for our clients,” said Juniper Park\TBWA CEO Jill Nykoliation in a release.

Adam Woodhouse named CD at bleublancrouge Toronto office
BleuBlancRouge has hired Adam Woodhouse as creative director for the Toronto office. The agency recently won the Desjardins Co-Operative Financial Group business and is working on a global campaign for Sotheby’s International Reality Brand. BBR is part of the Humanise, a collective of seven agencies formed in October.

Karine Moses to lead Quebec operations for Bell Media

Bell Media has named former Astral president Karine Moses president of its Quebec operations.

Moses assumes responsibility for programming, production and scheduling for the company’s French-language assets, which include the sports specialty channel RDS. She will report into Bell Media president Randy Lennox.

Moses was previously president of Astral, the company’s out-of-home advertising division, and served as vice-president of Bell Media Sales in Quebec. She replaces Gerry Frappier, who is retiring on March 31.

Dumont joins Cossette 

Cossette Media has hired Axel Dumont as SVP and general manager for Quebec and East. “[Dumont] is a highly respected and modern agency leader, who brings a unique blend of global and regional experience, and acclaimed client leadership with leading, international brands,” said Joseph Leon, president of Vision7 Media, in a release.

Dumont was previously president of GroupM Quebec, and before that worked at GroupM Paris, working on global accounts for Chanel, Michelin and Danone.

Dumont joins the agency’s executive ranks alongside Brooke Leland, SVP and general manager, Ontario and West, and Wes Wolch, SVP and chief strategy officer.

Bell Media introduces audience targeting tool SAM

Bell Media has introduced a new proprietary “sales enhancement tool” called the Strategic Audience Management (SAM), which it says combines the reach of linear TV with the precision targeting of digital.

Described by Bell as a “rock star” at building optimal schedules for advertisers, SAM will use a combination of household, behavioural and TV viewing data to identify audience segments that index highly against an advertiser’s desired target. The tool is powered by NLogic data, with Bell saying it plans to eventually layer in first party data.

Darryl Coburn, vice-president of national video sales for Bell Media, said in a release that SAM was developed in response to clients seeking broader TV data analytics. It will not supplant the traditional sales model, the company said, but provide an “alternative option” for campaigns seeking a more specific audience.

SAM will optimize inventory across the CTV national networks and Bell Media’s English speciality services, with the exception of TSN and CP24.

John Frieda goes for a so.da

Kao Canada’s haircare brand, John Frieda, has hired Corus Entertainment’s social and digital agency so.da to oversee its social media strategy, analytics, community management and content production.

So.da will deploy its in-house production studio to create original content for the brand to help it build reach, awareness and engagement. It pitched Kao Canada direct.

Corus launched So.da with the original intention of providing social media services for its stable of TV assets, including Global TV, Slice, W Network, Food Network Canada and HGTV.

According to a Corus spokesperson, it has since evolved into a “productive business model,” working with brands including RBC, Marshalls/TJX, Wendy’s, Skip the Dishes, Kraft, Remax and Benjamin Moore since it relaunched in 2018.

Corus claims that the agency has attained “above average” engagement rates, watch times and lower cost-per-engagement. Its content was viewed more than 1 billion times last year.


David Brown