New CEO at Havas, new health practice at NFA, and a pop-up sandwich shop to aid ex-convicts

A sandwich joint with a difference

Dave’s Killer Bread has opened a literal sandwich joint called Club Fed. The pop-up sandwich spot, which boasts what’s described as a “chic prison” theme, features a menu curated by celebrity chef Marc Thuet. Half of the proceeds are being donated to charities that work with homeless and poverty-stricken youth and ex-convicts.

Weston Foods, which produces Dave’s Killer Bread, says that Club Fed will be partially staffed by people the initiative is intended to benefit. The menu features items made from the brand’s line of organic, non-GMO “nothing artificial, killer taste and killer texture,” grain breads.

Dave’s Killer Bread was co-founded in Milwaukie, Oregon in 2005 by Dave Dahl, a former convict who worked at the family’s bakery after spending 15 years in prison. Mark Thuet previously appeared in the TV show Conviction Kitchen, where he trained 12 ex-convicts to run a restaurant.

Proceeds from Club Fed will be donated to SKETCH Working Arts, a Toronto organization that works with youth experiencing poverty and homelessness through the arts, and Hamilton, Ont.’s The Bridge, which provides rehabilitation and reintegration services for ex convicts. Club Fed is open through Feb. 10 at 151 Bloor St. W. in Toronto.

Melody Adhami named Havas Canada CEO

Havas Canada has promoted Melody Adhami to CEO as part of a restructuring. Tom Olesinski, who has held the CEO position since 2014, will depart the agency after what the company described as a “short transition period.”

Alex Chepovetsky, founder of Rally and Havas Canada’s president and chief digital officer, will remain with the company, said Havas in a release. Adhami has also been appointed to the executive committee of Havas Creative North America, reporting into Havas Creative North America chair and CEO Paul Marobella.

Adhami joined Havas in 2014 when it acquired Plastic Mobile, the mobile solutions company she co-founded in 2007. She previously held the role of chief operating officer. “I’m thrilled to use my passion for technology to help pivot our offering to mobile and digitally-led strategies and content to attract and be the most meaningful partner to modern CMOs,” said Adhami.

Marobella said that Havas’ digital capabilities have continued to evolve in the wake of the Plastic Mobile acquisition and the growth of its Rally + Havas business unit. “It’s only natural that we lean harder into this valuable skillset that matters most to the modern CMO and their brands,” said Marobella.

No Fixed Address launches healthcare practice

Toronto’s No Fixed Address (NFA) has added to its service offering with the launch of a healthcare and pharmaceutical marketing division.

The new division is led by head of health Dorothy Czylyski, who has more than 20 years of experience in healthcare marketing—most recently as president of the market research consultancy Fresh Squeezed Ideas. She has also held senior roles at the healthcare agencies Klick Health, Script Medical and Medicus LifeBrands.

Dorothy Czylyski

The new service will include creative, strategic planning, digital, production, PR and media among its capabilities, said NFA co-founder and CEO Serge Rancourt in a release. It currently counts the healthcare brands Right Health and League among its clients.

“Since every client is different and has unique needs, the focus is always on pulling together a senior brain trust for the job from across the communications grid to deliver on a client’s business challenges,” said Rancourt. “With Dorothy’s background we can now offer this integrated model to serve the specific needs of clients in the healthcare industry.”

The division currently counts healthcare brands Right Health and League among its clients.

David Brown