Canada Goose’s Inuit inspiration, Roll Up The Rim returns (with Jeep), and a re-org for McCann’s health divisions

Canada Goose uses Inuit seamstresses for new collection

Canada Goose is celebrating its heritage with the launch of a new social entrepreneurship project benefiting the Canadian north. Project Atigi is a high-end parka collection (according to one report they will cost between $5,000 and $7,500 each) created by 14 Inuit seamstresses using traditional skills, unique designs and Canada Goose materials.

The collection includes anoraks, parkas and traditional amauti-style jackets for men, women and children, many of which are adorned with artistic embellishments and crafted from patterns that have been passed down from generation to generation. Available in Canada Goose stores around the world and on, the collection also includes a one-of-a-kind item designed by Marlene Watson from Iqaluit, Nunavut.

All proceeds from sales of the Project Atigi line will go to Inuit TapiriitKanatami, a national organization that works to improve the health and wellbeing of Inuit through research, advocacy, public outreach and education.

“Canada Goose was built in the north and we have a responsibility to be a meaningful part of the community that we call home. For more than 10 years, Arctic stewardship has been woven into the fabric of our business and Project Atigi is our way of leveraging our entrepreneurial success to expand theirs,” said Canada Goose president and CEO Dani Reiss in a release.

Roll Up the Rim returns —this time with Jeep

Coffee lovers, start your thumbs: One of Canada’s best-known and most successful loyalty programs is back for its 33rd year, with a new automotive partner and redesigned cups.

Screen Shot 2019-02-01 at 3.07.22 PM.pngAfter previously partnering with Honda and Toyota, Tim Hortons is partnering with Chrysler’s Jeep brand for this year’s iteration of Roll Up the Rim, offering 40 Jeep Compass SUVs as a grand prize.

While the redesigned cups feature the distinctive yellow Roll Up the Rim to win logo, the prizes are also more prominently displayed, surrounded by colourful confetti.

Tim Hortons announced the start of Roll Up the Rim on Friday, with a new “workout video” created by Zulu Alpha Kilo posted on its social channels. The 10-second video features headband-wearing thumbs preparing for their biggest event of the year. The latest brand spot in the company’s True Stories campaign also focused on the contest.

McCann Health integrates Canadian units

McCann has aligned its various healthcare communications and pharmacy divisions under a single banner, McCann Health Canada, based in Toronto.

As a result of the re-organization, McCann Pharmacy becomes an embedded practice serving all McCann Health Canada agencies and clients. The company also plans to launch McCann Health Montreal later this year.

McCann Health Canada will be led by executive vice-president and managing director Neill Brown (who also heads McCann Health Toronto) and general manager Susan Huggett. Former McCann Pharmacy lead Sandra Carey is transitioning into a new worldwide role as global president McCann Health Global Pharmacy. According to the company she will be responsible for scaling McCann Health’s pharmacy capabilities to clients across the network.

McCann says that integrating its pharma capabilities with broader healthcare communications expertise will enable it to reach a broader base of healthcare professionals, patients and consumers, while also strengthening its marketing capabilities across a wider range of therapeutics areas and healthcare disciplines.


David Brown