Kabam rebrands with Cossette Vancouver

Who: Kabam, Cossette Vancouver, The Sequence Group, Cypher Audio

What: A “dynamic and emotionally-charged” new brand identity for the Vancouver-based mobile gaming studio—a wholly-owned division of South Korea’s Netmarble Games—that includes a new logo, visual identity system, plus a brand video and a new website coming later this year. Cossette also worked with Kabam on an internal launch including brand swag (phone cases, T-shirts and custom six-packs of emotion-based beers).

How: Cossette developed a colour palette for Kabam that reflects each of the five emotions gamers experience during gameplay: calm, frustration, anticipation, rage, triumph and joy. Blue represents calm, for example, while purple represents frustration.

More on Kabam: Kabam is a world leader in mobile game development whose high-value assets were acquired by Netmarble for a reported US$700-800 million in 2017.

Its free-to-play mobile games are built around several marquee entertainment franchises, including Marvel, Transformers and the Fast & The Furious. Its biggest title, Marvel Contest of Champions, has reportedly generated more than US$500 million in revenue through in-app purchases (which range from a $4.99 daily special to a $99.99 All-Father Odin’s Vault).

So things are going well: You could say that. In November, Kabam—which currently employs more 350 people across offices in Vancouver, San Francisco and Austin, Tex.—announced that it had leased 105,000 square feet of office space across seven floors at Vancouver Centre II. The space is expected to be ready by 2021.

And we quote: “We’re excited to help Kabam take their brand to market and spread the word about the immersive, socially connected games they build, such as Marvel Contest of Champions and Transformers: Forged to Fight. Our team is passionate about the gaming industry and we can’t wait to connect users to their games in a deeper way” —Nadine Cole, senior vice-president and GM at Cossette Vancouver.


Chris Powell