Some Canadian Super Bowl creative from SkipTheDishes, Maple Leaf and Unifor

We watched the CTV broadcast of Super Bowl LIII to scan for any new Canadian advertising and, well, there wasn’t much. Here’s what we spotted.


The food delivery service debuted the third and final instalment of its campaign featuring Mad Men star Jon Hamm. Once again, Hamm plays a stereotypically oblivious celebrity who is unaware that his assistant is actually responsible for all of his “smart home” features—including using SkipTheDishes to get him the food he wants.

Unsurprisingly for such a young brand, this was SkipTheDishes’ first time buying into the NFL championship game.

“Our new Super Bowl commercial is a prime example of Skip joining Canadians for their favourite moments,” said Howard Migdal, managing director for the Canadian market, SkipTheDishes. “We know that this campaign has struck a chord with Canadians. Whether they’re hungry and ordering in, or simply tuning in at home, we’re happy to be a part of their everyday experiences this Sunday and beyond.”

Creative is by Arrivals + Departures, media by True Media Toronto and public relations by North Strategic.

Maple Leaf Foods

This spot by Sid Lee picks up the “We’re for real” advertising it launched last May with another spot targeting parents. This one will likely connect with any mom or dad who has struggled to cope with the nonsensical eating demands of young children (eg: “You cut it wrong”).


In a game that lacked excitement (except if you’re a lover of defence and punting), a moment of drama arrived for The Message when the union representing GM workers ran at spot despite the threat of legal action from the automaker. See the full story here.

David Brown