Giant Ant, Gentilhomme and Sid Lee win Gold Cubes at ADC Awards

by David Brown

Vancouver’s Giant Ant won two Gold Cubes at the ADC Awards in New York Monday night, while Montreal’s Gentilhomme and Sid Lee also won Golds.

The ADC Awards is one of the oldest and most prestigious awards programs in the industry. Presented by The One Club for Creativity in New York, the ADC’s focus on craft, design and innovation in all disciplines of commercial creativity. In total, 10 Canadian agencies won awards at the show, which were handed out on the first night of The One Club’s Creativity Week in New York.

The One Club said that ADC entries were up 11% this year, with just 76 Gold Cubes awarded—107 Silvers and 152 Bronzes. Aside from the four Golds, Canadian entries won six Silvers and three Bronze (see the complete list below).

Giant Ant won for “Lululemon: 20 Years” in the category Illustration, Animation—Series. The other Giant Ant Gold was for “The Game that Never Was” for an unnamed client in “Motion/Film Craft, Unpublished—Single.”

Gentilhomme won for Tierra Whack “Whack World” in Motion/Film Craft, Music Video – Single. The 15-minute long “album movie” for rapper Tierra Whack also won a Silver Cube in Motion/Film Craft, Music Video—Series.

And Sid Lee Montréal won a Gold Cube for the visual identity for Maison Mère—a former convent converted into a community and collaborative space. The work won in Brand/Communication Design, Branding – Branding Systems/Identities – Integrated.

See the Canadian Gold Work below.

The Best of Show Black Cube was given to Final Cut New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” campaign for The New York Times. Still to come this week in New York, the One Show honours will be handed out Wednesday and Friday night.

Giant Ant and Lululemon:

 

 

 

Giant Ant (for an unnamed video game studio)

 

Gentilhomme and Tierra Whack:

 

Sid Lee and Maison Mere:

 

Best of Show, Black Cube (one of four executions):

Other Canadian Silvers went to:

  • GRDN Québec with Vice Media Montréal for the Montréal Alouettes, “Alouettes de Montréal—Design & Experience.”
  • lg2 Montréal for Gender Creative Kids Canada, “The You Inside Project.”
  • Paprika Montréal for Éditions Noir sur Blanc, “Notabilia 5.”
  • Sid Lee Toronto for Netflix Canada, “The Gay One.”
  • Taxi Toronto for United Way, “#UNIGNORABLE.”

The Canadian Bronze winners were:

  • Rethink Toronto with Instil Image Co. Toronto for Greenpeace Canada, “Don’t Suck the Life from Our Oceans.”
  • Goods & Services Toronto for their own “Tomorrow Is Too Late: A history of the 1980s Toronto hardcore punk scene.”
  • Leo Burnett Toronto for Coconut Milk, “Coconut Milk.”

 

David Brown