Brands turn out on social to celebrate the Raptors

The Toronto Raptors’ “brandwagon” has grown significantly in the past 12 hours, as companies look to bask in the glory of Canada’s first ever NBA championship.

Brands have been hoopin’ on social ever since Kawhi Leonard sank the free throw that catapulted the Raptors to a title. Here are just some of the tweets that caught our (bleary) eye this morning.


Chris Powell