The Message from Cannes Lions 2019, brought to you by…
Ten of Canada’s 82 submissions in the Health & Wellness Lions have been shortlisted.
A good day for Bensimon Byrne got even better, with “Boys Don’t Cry” for White Ribbon shortlisted after showing up six times on the Film Craft list. The agency is also nominated twice for Casey House’s “The Healing House” (pictured), a spa in Toronto where people could get a massage from one of 15 HIV+ “healers” as a way of dispelling myths about HIV.
Anomaly is shortlisted for “Not Available in Canada” for Dosist, while Cossette is shortlisted five times for Sick Kids—once for “Air Time,” twice for “Vs.: #10YearChallenge” and twice for “Vs: Crews” (below). Finally Grey Toronto is shortlisted again for “The Puck,” a diabetes detection device for a Brazilian diabetes awareness organization.
Meanwhile in the Pharma competition, just one of Canada’s seven entries is still in contention for a Lion: Edelman Toronto’s “Bubl Fashion” for Osteoporosis Canada.
To raise awareness about the risks and damages that can come from osteoporosis, Edelman created a fashion show of real clothing made from bubble wrap by esteemed Canadian fashion designer David Dixon.