Jam3 and Secret Location shortlisted for Digital Craft Lions

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Five more shortlists were released early Monday morning, the first official day of the Cannes Lions International Festival of Creativity, including the Digital Craft and Industry Craft Lions.

One of the changes introduced by Festival organizers in the last couple of years is the reorganizing of the awards categories into Tracks. The Craft Track—”Home of world-class artistry, skill and flair that bring beautifully executed ideas to life—includes Digital, Industry and Film (shortlist released Sunday).

After being nominated in the Design Lions on Sunday, Jam3 has been nominated twice in Digital Craft for “ComplexCon” for Adidas: once in UX and Journey Design, and again in Experience Design: Multi-platform. Secret Location was nominated for “The Great C” in AR/VR Immersive Storytelling (see both below).

Toronto’s ThinkingBox also appears on the shortlist three times, although the entry is from Goodby Silverstein & Partners for The Dali Museum.

In the Industry Craft Lions—which includes traditional advertising craft aside from Film and Digital—two Canadian entries are shortlisted in the Packaging category: Leo Burnett for “Coconut Milk” for Grinning Face (above) and lg2 was nominated for “Subjectif” for 13th Street Winery (below).

Momentum Toronto is officially shortlisted for Nike’s “Just do it HQ at The Church.” The same work was nominated in the Outdoor competition but was listed as a U.S. nomination as it was entered by Momentum New York in that instance.

Secret Location’s “The Great C”

Jam3’s “ComplexCon”

Unlock the Drop – ComplexCon Case Study from Jam3 on Vimeo.

lg2’s Subjectif

Subjectif Wine from lg2 Toronto on Vimeo.

David Brown