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While they don’t all count towards the official country tally, Canadian agencies garnered several more shortlist nods at Cannes Wednesday, in the Brand Experience & Activation and Creative e-Commerce Lions competitions.
Toronto’s Bensimon Byrne scored yet another shortlist nod, this time in the Brand Experience & Activation Lions competition, for “The Healing House” on behalf of Casey House.
Momentum Toronto was also shortlisted twice for its work with Nike on “Just Do It HQ The Church.” The work, which was submitted by Momentum Worldwide New York, won an Industry Craft Grand Prix on Tuesday.
McCann Canada‘s Toronto office, meanwhile, received a pair of shortlist mentions in the Brand Activation & Experience Lions competition for its involvement with the “Second Chances” campaign on behalf of Donate Life California (pictured).
The work, developed alongside Casanova/McCann in Costa Mesa, CA. (which submitted the entry) and McCann New York, saw California police give motorists who were registered organ donors a “second chance” when making a routine traffic stop.
Toronto’s Jam3 scored a pair of shortlist nods in the Creative e-Commerce competition for its “ComplexCon” activation for Adidas Originals, one in Payment Solutions: Devices & Technology, and a second in Social Behaviour & Cultural Insight.
The campaign previously collected a Bronze Lion in the Digital Lions competition on Tuesday.