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Canada scored 11 shortlist nods in the prestigious Film Lions category in Cannes Wednesday, with several familiar campaigns adding to their three-day tally. Shortlists were also announced in the Mobile Lions and Radio & Audio Lions categories.
While the Film Lions shortlist featured several recurring campaigns, including Bensimon Byrne‘s “Boys Don’t Cry” for White Ribbon (nominated three more times), Grey Canada‘s “First Shave” for Procter & Gamble’s Gillette brand (nominated twice), and FCB/Six‘s “Go Back to Africa” for Black and Abroad (shortlisted twice), three new campaigns made their first appearance.
They included Lamp 2,” Rethink‘s sequel to the iconic “Lamp” spot from 2002. The new work, which promoted the home furnishing retail’s commitment to sustainability, earned a nod in the Retail sub-category.
Ogilvy Canada also earned a pair of shortlist nods or “#TakeTheTime,” part of Dove Men+Care’s push to make parental leave for new dads more common: one in the Corporate Social Responsibilty (CSR) Corporate image category, and another in Single-Market Campaign.
Felix and Paul Studios‘ “Space Explorers,” a 20-minute virtual reality experience, exploring space programs around the world, also earned a shortlist nod in the VR Film category, joined on the list by Secret Location’s “The Great C.”
Jam3 scored a pair of nominations in the Mobile Lions category for “Operation Air Drop at Coachella Adidas Originals X Childish Gambino” for the Adidas Originals brand.
The work, which was shortlisted in the Activation by Location and Innovative Use of Technology categories, saw actor/rapper Donald Glover send an AirDrop request to random Coachella attendees inviting them to accept a picture from him. Those who accepted were given a free pair of Adidas sneakers, on the condition they wore them for the entire weekend.
FCB/Six’s “Go Back to Africa” for Black and Abroad also scored yet another shortlist nod, this time in the Targeted Communication category.
Radio & Audio Lions
Cossette‘s “Air Time” activation for SickKids Foundation was the sole Canadian entry on the Radio & Audio Shortlist.
The activation, which earned a nod in Breakthrough on a Budget sub-category, asked brands to donate their radio air time to SickKids for children suffering with Cystic Fibrosis to deliver a message.