Friday Distraction II: More best advertising ideas from around the world

Last week The Message shared 15 of the winners from this year’s Film Lions in Cannes, and you seemed to enjoy it.

So to help ease you into the weekend again, we’re sharing more of the best creative from around the world, this time focusing on winners in the Outdoor, Media, Mobile and Brand Experience & Activation categories.

Like we did last week, we made an effort to choose work from around the world—outside the U.S. and Canada—and for big brands, although you’ll see both American and cause-based work here as well.


“Signs of Love” for ANZ Bank (Australia)

“The Fake News Stand” for Columbia Journalism Review (United States)

“Paving for Pizza” for Domino’s Pizza (United States)


“Address the Future” for Carlings (Denmark)

“Pocket Franchise” for KFC (China)

“Pay it Forward” for The Big Issue (United Kingdom)

Brand Experience and Activation

“Clear” for Diageo (United Kingdom)

“Storysign” for Huawei (United Kingdom)

“People are the Places” for Aeromexico (Mexico)

“Legal-Ade” for Kraft Heinz from the USA


“Scent by Glade” for S.C. Johnson (United States)

“It’s a Thursday Night Tide Ad” for Procter & Gamble  (United States)

“Hacking Prime Day” for General Mills (United States)

“You Seeing This” for ESPN x NBA (United States)

“Air Graffiti Stores” for Nike (Brazil)

David Brown