According to the 2019 Deloitte Insights Future of Work report, developments in artificial intelligence and technology are shaping tomorrow’s jobs faster than the time it takes IBM Watson to write a car ad.
From lead-gen force multipliers to customer journey automation, AI technologies have become more than just curated home listings and fintech chat bots: they’ve enhanced ways of working through micro-efficiencies in highly competitive and disruptive environments.
But how relevant are these shifts for the marketing world? And will they save us time and energy as we swap our summer Adirondack chairs for back-to-school Adidas sneakers in the sprint towards Q4?
For a competitive edge this autumn, look no further: a not-so-real study by the Workish University Press uncovered new advancements in AI designed to streamline workflow, reinvent operating models, and stay ahead of the polycarbonate pack.
iRFP
From CTR’s to customer acquisition, project briefs are good at measuring potential metrics. But as priorities change, so can the mission. With iRFP, you can build a campaign’s vision with just a few clicks. Using the drop-down generator, select “Audience” (i.e. Millennials in Toronto, Millennials in Montreal, Millennials in Vancouver, OTHER…) and “Potato Chip Flavour” (i.e. Plain, Cool Ranch, Barbeque, OTHER…). Then click “Build Goal.”
iRFP will generate a big-picture aspiration. In this example: to tell the brand story of Cool Ranch Potato Chips to Millennials in Vancouver.
Backchanl
Creative project managers are always searching for better ways to foster collaboration within a single product. But while tools like Basecamp and Asana integrate pings for basic tasks, off-the-record conversations revert to old-school text messages.
Enter Backchanl, the business messaging platform designed to promote gossip, circulate rumours, and whisper hearsay to your personal grapevine of contacts. Use Backchanl’s Quick Chat calendar plugin to auto-send cryptic meeting requests, and the Everyone But Don function to fast-track group decisions in large organizations.
Buyer beware: though easy to use and competitively priced, customer support is only available on nights and weekends. (Actually, Carol said they’re launching premium 24/7 access in November, but you didn’t hear it from us.)
C.H.A.D.
Looking to develop accounts and deliver client work at the same time? Order a trial with C.H.A.D., the Corporate Humanoid Account Director. Designed to fulfill tasks traditionally performed by humans, this new business surrogate uses cognitive technologies to transform your pipeline with an audio bank of responses to common sales objections.
For example: when prompted with “This looks good; I just need to talk with my team,” C.H.A.D. responds with “Let’s call them now. I’m also a phone.” Or, when presented with the phrase “I’m not authorized to sign this IO,” C.H.A.D. replies with “I get it. I mean, I’m not authorized to drive a car. Because I’m a robot.”
StickieNote
In an age of information overload, sometimes analogue outshines digital and brings order to the universe. Building on the popularity of GTD and the Bullet Journal, StickieNote offers an even simpler approach to paper: it’s yellow, sticks on walls, and has room for words and pictures.
And while ReceiptCodr assigns all company expenses to “client travel,” the AlertR inbox sorter automatically replies with vague out-of-office responses to people like Don. But above all, when testing new tech solutions for the workplace, make sure to keep your phone on airplane mode.
After all, you wouldn’t want to accidentally talk to someone.
Sandy Marshall (@MarshallSandy) is the creator of Workish (www.workish.work).
