Three Canadians from advertising and PR included on HERoes list of female executives

Three Canadian advertising and PR execs are among the honourees on this year’s HERoes Women Role Model list of 100 Female Executives.

The annual list, presented by the U.K. organization INvolve, honours women who are leading by example and driving change aimed at increasing gender diversity in the workplace. The Canadian marketing and PR honourees are:

Lisa Kimmel, chair and CEO, Canada; chair, Latin America, Edelman (#26)

Screen shot 2019-09-12 at 3.25.51 PM.pngKimmel has been on the steering committee of Edelman’s Global Women’s Equality Network (GWEN) since its 2011 inception, becoming global chair in 2017.

GWEN is an internal initiative aimed at fostering an environment where women of all backgrounds can enjoy equal opportunities to grow, lead and succeed, both in Edelman and beyond. Women represented 33% of Edelman’s most senior leaders when the program started, a number that had climbed to 47% by June.

Kimmel, who is also a member of the UN Women’s Empower Advisory Group, also devotes time to speaking and editorial engagements advocating for women in the marketplace, with subjects ranging from the importance of diversity on boards to boosting self-confidence. She recently participated in a #MeToo debate at Women’s Forum Canada, as well as a panel discussion on sexual harassment in the workplace organized by the Canadian Club.

Catherine Yuile, executive vice-president, insights and analytics, Edelman (#60)

Screen shot 2019-09-12 at 3.47.38 PM.pngYuile joined Edelman four-and-a-half years ago, contributing to the growth of the agency’s 17-person insights and analytics practice.

She is a member of the global steering committee for GWEN, and oversaw the development of new global and regional scorecards aimed at tracking corporate progress towards a goal of achieving equal female representation at the company’s senior levels.

Yuile, who has 25 years of research and analytics experience, sits on the Canadian advisory council for the Insights Association, and has won four research excellence awards.

Mélanie Dunn, president and CEO, Cossette (#72)

Screen shot 2019-09-12 at 3.32.38 PM.pngDunn is recognized as a strong advocate for women’s empowerment, which has translated into women holding 47% of senior roles and 45% of management roles within Cossette.

Among Dunn’s signature accomplishments is making diversity training mandatory for every Cossette leader across the country.

She has also championed the rollout of Vision7’s diversity, individuality and inclusion benchmarking survey, which enables network agencies to track the evolution of their team’s makeup over time.

Outside of Cossette, Dunn also among the contributors to a book called Your Turn: Powerful Thoughts from Today’s Women to the Next, compiling advice from 150 female Canadian leaders to future leaders.

Marlene Olsavsky, the first-ever female director of the learning company Pearson Canada, is also included on the list. She is credited with championing opportunities for flexible working and has worked to ensure that female representation is present on her leadership team, with 60% of her direct reports being women.

The HERoes lists are managed by U.K.-based INvolve, an organization championing diversity and inclusion in business. The full list of female executives can be found here.

Chris Powell