Helen Pak is going to Disney

Long-time Canadian creative and agency executive Helen Pak is joining Disney Parks, Experience and Products as head of its internal agency, Yellow Shoes.

According to a Disney release, Pak’s mandate is sweeping. She’ll head a team of 250, leading creative worldwide for Disney’s multiple park properties as well as Disney Cruise Line, resorts and Imagineering (Disney Media and Studios is separate from Parks—see the company’s portfolio here.)

Pak has spent most of her 20-year career in Canadian advertising agencies, most recently as president and chief creative officer of Grey. Earlier agency stops included Havas, Saatchi & Saatchi, Ogilvy, Strawberry Frog and Taxi. She also spent a little more than a year as global creative strategist at Facebook.

“I’m so excited to be joining an iconic powerhouse at such an amazing time of accelerated growth in its history,” said Pak in the release. “I’m looking forward to working with the team on continuing to push the boundaries of creativity and innovation in experience-based storytelling.”

“Helen is an accomplished and award-winning industry leader who will be an incredible asset to our team as we continue to build on the legacy at Disney Parks, Experiences, and Products during this exciting time in our history,” said executive vice-president, global marketing and sales, Jill Estorino.

David Brown