Effie Canada begins year two with call for entries

After a successful launch in 2019, Effie Canada is officially back for year two with the call for entries now open and Effie Effectiveness Day taking place next month.

Managed by the Institute of Communication Agencies but part of Effie Worldwide, the Effies are internationally recognized as the industry’s preeminent effectiveness awards show.

“Though 2020 marks our second year of Effie Canada, the Effie has a rich, 50-year global history of celebrating the best in marketing effectiveness in 50 markets around the world. Entering puts your brand on the world stage in a forum with gravitas,” said Arthur Fleischmann, Effie Canada steering committee chairperson and group CEO, Ogilvy & John St.

“Participation not only builds your profile, but represents the best of Canada. Because judges are carefully curated from across Canada, the Effie delivers broader national participation and point of view than other award shows.”

The first entry deadline is Oct. 18, with submissions fees increasing until the final deadline of Nov. 29.

To provide some extra insight into what makes a Effie winner, ICA is also hosting Effie Canada Effectiveness Day on Oct. 4 in Toronto. Attendees will hear from Effie sponsor Facebook, and the people behind the gold-winning campaigns from 2019. Speakers will include:

•Uwe Stueckmann, SVP marketing at Loblaws, and Angus Tucker, chief creative officer at John St., to discuss No Frills’ “#Haulers”;

•Ali Ruffo, senior marketing manager at Kimberly-Clark, and Michelle Lee, head of planning at Ogilvy, to talk about Huggies’ “No baby unhugged”;

•Kate Torrance, director, integrated brand marketing at SickKids Foundation, and Craig McIntosh, executive creative director at Cossette, to shed light on “SickKids VS All in”;

•Janie Thériault, communication marketing, web and social media director at Loto-Québec, and Alex Bernier, executive creative director at Sid Lee, to discuss Lotto 6/49’s successful three-year integrated campaign (see some of the Lotto/69 winning executions below).

David Brown