Finalists announced for inaugural InfluenceTHIS Awards

Social influencer and marketing conference InfluenceTHIS has announced the finalists for its first annual InfluenceTHIS Awards.

The awards recognize the best in influencer marketing across six categories: Best in Contests Challenges and Giveaways; Best in Integrated Influencer Marketing Campaigns; Best in Experiential and Special Events; Best in Branded Video Content; Best in Branded Image Content and Best in Brand Ambassadors Programs.

“Making sense of the influencer marketing space is no easy task. We created the influenceTHIS Awards to bring attention to the key types of influencer marketing programs that are being employed, and to recognize the strategic thinking, outstanding creative, and the impact they have had,“ said Mark Greenspan, founder of the influenceTHIS Awards.

The awards will be handed out as part of the InfluenceTHIS: The Commerce & Conversations Edition conference, taking place Nov. 13 at the Artscape Daniels Launchpad (ticket information here).

The conference will explore how brands can use influencer and social marketing strategies to drive online sales, and will include keynotes from Swedish watch start-up Daniel Wellington, and other brands including American Express, Lululemon, Mejuri, Chefs Plate, Endy and Make Up For Ever Canada.

See the complete finalist list (with some of the finalists) below:

Best in Contests Challenges and Giveaways

  • Jarritos Canada: Super Good Summer of Giveaways — Branding & Buzzing
  • Coffee Booster Collagen: Product Sampling Campaign — Peopletail
  • Doritos Ketchup: Ketchup Spotting Contest — Citizen Relations
  • JCPenney: #DreamProposal — Wattpad, UEG

Best in Integrated Influencer Marketing Campaigns

  • Miller Genuine Draft Design Lab — Citizen Relations
  • Clubhouse for Chefs Coast to Coast Tour — Branding & Buzzing
  • Watier Rouge Fondant Suprême — Strategic Objectives
  • Crest Smile with Pride — Citizen Relations
  • Chevrolet Truck to Table — Kin Community, The Story Lab
  • Travelzoo x Mijune Park — Craft Public Relations, Linda & Linda

Best in Experiential and Special Events

  • IGA: Frais du Toit — Clark Influence
  • Strongbox Cider O’Clock — Citizen Relations
  • Heartmelt Motel — Made In

Best in Branded Video Content

  • Air Wick Essential Mist Hygge — Kin Community, The Story Lab
  • The New Mad Jack Fam — Citizen Relations
  • Wendy’s Made to Crave with a Side of Magic — Collab

Best in Branded Image Content

  • Influencers Take You in the Portugese Vineyards — Clark Influence
  • John Varvatos x @reza_jax — Shine Influencers, Veritas Communications
  • Jamieson Vitamins — The Influence Agency

Best in Brand Ambassadors Programs

  • Now You Can — Citizen Relations, SDI
  • Coors Light: The Mountains are Calling — Citizen Relations
  • Pride Toronto 2019 — The Influence Agency
  • Travelzoo x Mijune Park — Craft Public Relations, Linda & Linda
  • See More. Do More. Essilor — Cue Digital Media, Jungle Media
  • Air Miles Multi-Tier Brand Ambassador Strategy — North Strategic

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Chris Powell