Who: SKYN and Sid Lee.

What: “Stay and f*** at home.”

When & Where: It’s an online campaign emphasizing the importance of social distancing to prevent the spread of COVID. It’s currently running on Twitter, Facebook and Instagram.

Why: A lot of things have been interrupted by the COVID pandemic, but sexual intimacy doesn’t need to one of them. That means people are still going to need things like condoms.

How: The campaign is a play on the trending “#staythefhome” and “#staythefuckhome” hashtags, except this time urging Canadians to #stayandf***athome.

There are also a series of ads bearing messages like “Quarantine giving us one more reason to moan,” and “You can’t get bored while you’re getting busy.”

And we quote: “Given the confusion and uncertainty in these times of imposed confinement, SKYN, the intimacy expert, is adding valuable insights to the conversation—by presenting a more pleasurable quarantine than binge-watching series all day,” reads a release announcing the campaign. “SKYN supports the social distancing movement by using pleasure as a powerful incentive.”