Bose salutes noisy neighbours; the chips are down for AMV; and Bud gets patriotic for Memorial Day

Bose salutes noisy neighbours

Urbanites have probably never felt closer to (or more annoyed by) their neighbours than they have while being hunkered down at home during the lockdown. Bose is saluting those noisy neighbours with a new spot from Wunderman Thompson Dubai entitled “Dear Neighbour.”

The 60-second black-and-white spot promoting the company’s noise-cancelling headphones is running in the U.S., Europe, Australia and New Zealand. It acknowledges those neighbours who love to watch war movies with surround sound, only vacuum after midnight and practice the accordion at 6 a.m. every morning.

While such actions might have been grounds for justifiable “neighbourcide” in the past, the spot reflects the we’re-all-in-this-together attitude that has arisen during the global pandemic.

“Dear neighbour,” says the closing narration. “I just want to say, ‘I’m glad to hear you’re okay.'” The spot closes with the hashtag #StayNoisy.

U.K. chip brand Walker’s parts ways with longtime agency AMV

The 22-year relationship between PepsiCo’s U.K. potato chip brand Walker’s and Abbott Mead Vickers BBDO has come to an end, with Campaign reporting that the brand is seeking a “fresh perspective” in its marketing.

The brand has called a review that AMV will not be participating in. “Our challenge is very clear: we need to connect with people on an emotional level by inspiring everyday moments of enjoyment,” said marketing director Fernando Kahane in a statement to Campaign.

AMV has worked with the Walker’s brand since 1998, a fruitful partnership that has yielded four Cannes Lions (including the 2011 Grand Prix for Effectiveness for “Sandwich”), three IPA Effectiveness Awards, and the Warc Prize for Social Strategy.

It’s unclear what the split means for legendary England football star Gary Linekar, who has served as the face of the brand since 1995.

Last month, Walker’s introduced the “Taste Icons” flavour line, with five flavours inspired by the signature dishes of restaurant chains Nando’s, Pizza Express, Yo, Gourmet Burger Kitchen and Las Iguanas.

Budweiser marks a unique Memorial Day 

Brewing giant Anheuser-Busch has issued a Memorial Day rallying cry to Americans who are suffering through a massive public health crisis.

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The dialogue-free spot shows one of the signature Clydesdales that have become the symbol of AB’s signature Budweiser brand running past famous U.S. landmarks like the Lincoln Memorial and Brooklyn Bridge, through fields of wheat and along the ocean. As the music swells, the horse rears up and the message “Together we will run again” appears on the screen

Meanwhile, nothing says “special occasion” like limited-edition packaging, and Bud is marking the holiday with a new line of “camo cans” featuring the red, white and blue accompanied by the message “This Bud’s for USA.”

A portion of sales from the family pack of cans will go to Folds of Honor, a charity organization that provides scholarships for military members and their families.

Chris Powell