After an extraordinary showing at the One Show on Wednesday, FCB Canada and BBDO have even more reason to celebrate today.
FCB’s “Project Understood” for the Canadian Down Syndrome Society won two Best of Discipline honours—Digital Craft as well as Health Wellness & Pharma—while BBDO won Best of Discipline in Radio & Audio for “Parkscapes” for Toronto’s Regent Park School of Music.
The awards were announced earlier today, the second day of the prestigious awards show, which was taken entirely online this year because of the pandemic.
The honours for both FCB and BBDO seemed likely after the agencies picked up an impressive 11 and eight Gold Pencils respectively when category winners were announced Wednesday. Last year at the One Show, Canada received only four Gold Pencils in total.
“I’ve long said that Canada punches way above its weight level creatively. To win two best of disciplines and create the fourth-most awarded campaign in the world at The One Show tells the world the truth of that,” said FCB’s chief creative officer, Nancy Crimi-Lamanna.
“We’re resilient, scrappy and entrepreneurial and we’re changing the world from here— the Canadian Down syndrome society and Project Understood is going to change the lives of millions of people living with atypical speech globally. I don’t want us to be polite and unassuming about that kind of talent.
“I want to congratulate BBDO Toronto for shining the spotlight on Canadian talent and creativity as well.”
The biggest winner for 2020 was Burger King’s “Moldy Whopper,” which was named Best of Show. A shared effort by INGO Stockholm, David Miami and Publicis Bucharest, Moldy Whopper also seemed like a clear favourite to win top honours after picking up 18 Gold Pencils on Wednesday. It also won Best of Discipline for Film, Integrated, Out-of-Home and Print (see all of the Best of Discipline winners below).
David Miami was named Agency of the Year, with Ogilvy Group named Network of the Year, Interpublic Holding Company of the Year, Smuggler New York Production Company of the Year and Burger King Client of the Year.
“Recognizing and elevating this amazing work from around the world is some positive news that can inspire the industry,” said The One Club CEO Kevin Swanepoel. “As a nonprofit organization with the mission to support the creative community, our goal has been to help unify and uplift the industry by providing this year’s largest global platform for showcasing creative excellence.”
One Show Best of Discipline winners for 2020:
•Branded Entertainment: Leo Burnett Israel, Tel Aviv, “Eva Stories” for K’s Galleries.
Creative Effectiveness, Direct Marketing and Public Relations: Scholz & Friends Berlin, “The Tampon Book: a book against tax discrimination” for The Female Company.
Creative Use of Data: Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, Hamburg, “For Seasons — composed by climate data” for NDR Elbphilharmonie Orchester.
Design: McCann New York, “Changing the Game” for Microsoft.
Digital Craft and Health Wellness & Pharma: FCB Canada Toronto, “Project Understood” for Google AI/Canadian Down Syndrome.
Experiential & Immersive: FCB Chicago with FCBX and Lord + Thomas, both Chicago, “The Most Dangerous Street” for Illinois Council Against Handgun Violence.
Film, Integrated, Out-Of-Home, and Print: INGO Stockholm with David Miami and Publicis Bucharest, “Moldy Whopper” for Burger King.
Intellectual Property & Products: RBK Communication Stockholm, “DO Black” for Doconomy.
Interactive & Online: Forsman & Bodenfors Gothenburg, “The E.V.A. Initiative” for Volvo Cars.
Mobile: Goodby Silverstein & Partners with GS&P Social, both San Francisco, “Lessons in Herstory” for Daughters of the Evolution.
Moving Image Craft: TBWA\Media Arts Lab Los Angeles, “Bounce” for Apple.
Radio & Audio: BBDO Toronto, “Parkscapes” for Regent Park School of Music.
Social Media: David Miami with David Madrid, “Stevenage Challenge” for Burger King.