Five new Legends inducted into Canada’s Marketing Hall of Legends

After a two-year hiatus, Canada’s prestigious Marketing Hall of Legends has returned with a new class for 2020: Joe Jackman, Nancy Marcus, Morris Saffer, Brian Scudamore, and Anthony von Mandl.

“These are individuals who have made a consistent, steady contribution, not only to the success of the businesses that they led, but as a result of the way in which they go about that, their impact and influence has been felt well beyond the business that they’re responsible for,” said David Kincaid, chair of this year’s CMHOL jury and founder and managing partner of Level5 Strategy. Kincaid is also a member of Marketing Hall of legends, inducted in 2014.

Launched in 2004, Canada’s Marketing Hall of Legends is presented by the Toronto chapter of the American Marketing Association. Since its inception in 2004, induction into the Hall has stood out as a unique honour, celebrating the careers of the industry’s most successful leaders. Read more about all five below.

All of this year’s inductees have stretched boundaries and ignored convention, bringing new thinking and skills that changed their organizations and their industry, said Kincaid. “They’ve brought levels of innovation to new brands and to marketing thinking, and they’ve done so for at least 25 years, across their careers.”

The induction of the 2020 Legends marks the return of an established program, but CMHOL has also been significantly updated and expanded for its return.

“In the past we were only celebrating our Legends once a year at the inductee dinner, and we really wanted to continually celebrate them not only throughout out the year but also different classes of inductees,” said Michelle Flynn, president of AMA-Toronto.

Content and programming built around Canada’s legends will take place year round, most notably through the Legendary Leadership Event Series, where different Marketing Legends will share stories and learnings from across their career, and discuss the current and future marketing community.

While the gala dinner to celebrate this years inductees was not possible because of the pandemic, the rest of the CMHOL program has been moved online. “It actually allows more of our community to interact and more people to attend the events and our reach is much bigger,” said Flynn.

Here are the 2020 Canada’s Marketing Hall of Legends (The Message will be sharing full profiles of each inductee in the days ahead):

Joe Jackman, CEO of Jackman Reinvents. Jackman has been an advisor to consumer brands, retailers, B2B companies and private equity partners for more than 30 years. Throughout his career, he has helped companies create the most powerful and relevant versions of their brands and businesses.


Nancy Marcus, one of Canada’s most recognized marketing professionals in consumer packaged goods. Marcus has been a marketing leader for companies like Phillip Morris, RJR MacDonald and Kruger Products. In addition, she has helped to redefine the role of women in the industry.


Morris Saffer, chairman of Saffer Retail,  which develops data-driven digital strategies, integrating creative and media. In his illustrious career, Saffer founded the first advertising agency specializing in retailing clients, including The Hudson Bay Co, General Motors Dealers, Firestone and Home Hardware, among others. He also owned David’s Bridal and co-founded the Chicago based American Retail Advertising and Marketing Association.


Brian Scudamore, a serial entrepreneur and founder of home-service brands such as 1-800-GOT-JUNK?, Wow 1 Day Painting, and Shack Shine. Through franchising, he is giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.


Anthony von Mandl, is the founder and CEO of The Mark Anthony Group of Companies, one of North America’s most diversified and successful private beverage companies, which has disrupted the alcohol sector with innovative brands such as Mike’s Hard Lemonade and White Claw Hard Seltzer. He is also the proprietor of a collection of wineries and estate vineyards in British Columbia’s Okanagan Valley, including Mission Hill Family Estate. He was appointed as an Officer of the Order of Canada and received the Order of British Columbia.


David Brown