The Really Brief — Week of July 20

July 21

Peoples Jewellers is marking the 15th anniversary of Canada’s legalization of same-sex marriage by buying couples’ marriage license. The jewellery chain invited couples to submit a photo of themselves, accompanied by a short blurb about their love story, with the first 40 submissions receiving the prize.

“Peoples Jewellers is a company rooted in celebrating love in all its forms. Once we realized this year marked 15 years since same-sex marriage was legalized across Canada, we wanted to do something for it,” said vice-president of marketing John McNamara.

“The idea of paying for marriage licenses felt like a powerful way to celebrate love in all its forms, as it celebrates the ability for any and all couples to get married. The fact that many of these couples weren’t able to get a license 15 years ago makes this piece of paper even more symbolic.”

The promotion was developed with Peoples’ agency partner Juliet.

July 20

Tim Hortons has released two new ads featuring a special drive-thru it created to thank workers during the pandemic.

The drive-thru, featuring raised service windows and masked employees, allows buses and garbage truck drivers to pull up and grab a coffee without having to exit their vehicle.

“Tim Hortons is proudly serving those who serve our communities,” says the introduction under the first video for bus drivers, published July 3. “Like transit workers who go the extra mile. We wanted to show our thanks in a big way. Check out this one-of-a-kind drive-thru surprise we brought as a token of our appreciation.”

Innocean Worldwide Canada has created a new in-house video production team with the addition of video editor Mike Lynch (pictured). He joins from School Editing, and will work across the agency’s creative and production departments.

“The addition of a new video production team is an essential step towards strengthening our end-to-end creative production services,” said Sherry Gu, vice-president, production. “The cross-departmental effort will allow us to deliver more value to our clients, while offering increased consistency in storytelling and better speed-to-market.”

Other recent hires at Innocean include: James Cornish (account coordinator, performance digital), Jessica Lessard (designer), Marguerite Wallace (broadcast traffic manager), creative duo Katie Nugent-Bowman (art Director) and Pajan Kazemi (copywriter), Royden Athaide (manager, performance digital), and Nuno Macedo (developer intern).

Screen Shot 2020-07-20 at 7.30.21 PM.pngHarvey’s has kicked-off a cross-Canada RV tour that will see it give away 50,000 “Thanks” burgers to frontline grocery workers.

The burger chain has also introduced a program called “Pass along the thanks” that invites people to share a photo of the Harvey’s-branded RV and nominate their own “community hero,” who will be eligible for a free “thanks” burger. Canadians can follow the RV’s journey on its website and social channels.

“Frontline grocery store workers and Harvey’s restaurant associates have supported Canadians by providing food solutions throughout these challenging times. Harvey’s wanted to recognize and give back to our fellow food titans who are at the heart of their communities,” said Chelsea Kellock, Harvey’s senior director of marketing.

Screen Shot 2020-07-20 at 8.18.20 PMHeinz Ketchup is bringing some of that ballpark ambience to fans watching at home as Major League Baseball prepares to kick off its 2020 season after a three-month delay because of COVID-19.

Beginning July 22, Heinz Game Day Dogs will be exclusively available on the online delivery service DoorDash for delivery on Opening Day this Friday.

The hot dogs cost $12 for two and $24 for four, with all proceeds from sales going to support Jays Care Foundation, which provides meals for families living in Toronto Community Housing.

Heinz, which is the official ketchup of the Toronto Blue Jays, has also created a dedicated Spotify playlist called “Heinz Sounds of Baseball” that brings the sound of the ballpark to fans’ living rooms.




David Brown