The Really Brief—Week of March 29

With its iconic “Finger Lickin’ Good” slogan (wisely) on hiatus during the pandemic, KFC borrowed some new taglines last week. The QSR posted on Twitter using slogans from Red Bull, L’Oreal, Nike, Scotiabank and Maybelline.

“Pausing the use of our beloved slogan in Canada was not easy, but it was the right thing to do,” said KFC Canada chief marketing officer Katherine Debicki. “We can’t wait for things to return to normal…  But for now, we hope the teams at Red Bull, L’Oréal Paris, Nike, Scotiabank and Maybelline didn’t mind that we borrowed their slogans—we promise we’ll give it back.”

The Institute of Communication Agencies has partnered with global training experts General Assembly to introduce new career development and re-skilling bootcamps to its Training Unlimited program.

The new offering adds to the ICA’s commitment to provide training of in-demand digital skills needed by so many whose career paths were interrupted by the pandemic.

“The ICA’s new partnership with GA is about providing members with the up-skilling resources needed to service clients today and in the future,” said Leah Power, EVP, strategic operations consultant at the ICA. “Ensure your agency workforce is ready for the ever-changing marketing landscape with bootcamps, workshops and seminars focused on business, career development, coding, data, design and marketing.”

Molson Canadian is sponsoring a special broadcast of Sportsnet’s Hockey Night in Canada in seven different languages. The April 17 games—Vancouver vs. Toronto, and Edmonton vs. Winnipeg—will be streamed online in Cantonese, Mandarin, Hindi, Vietnamese, Tagalog, German and Arabic.

Molson said the initiative is about helping the 350,000 immigrants to Canada each year enjoy a game that is central to Canadian culture.

“Canada is among the most multicultural nations in the world, and what an incredible thing it could be to intersect the pride we have in our country’s game with the pride we have in the diversity of its people,” said Joy Ghosh, senior brand director for the Molson family of brands.

“Molson Canadian encourages the notion of community and togetherness… by presenting Hockey Night in Canada like it’s never been seen before, we can connect millions more people to hockey through language.”

Molson and Sportsnet are working with New Zealand company Spalk to provide the studio technology and sportscasters to cover the games.

After a year that saw new client wins including GoDaddy, Danone, Reitmans, IBCAP and all of Rogers’ brands, multicultural marketing agency Ethnicity Matters has made a number of new hires—including Rebecca Ho as COO (joining from No Fixed Address), and Andrea Positano as director of operations and HR Manager.

Other recent hires include: Tonia Au as director of Chinese strategy and media; and Anshul Chopra as a digital media planner. In the creative department, Waseem Shaikh joins as associate creative director, and Pon Lau was hired as senior production artist. And to the accounts team, the agency has added Vidas Kubilius as group account director; Christina Bellevue as senior account director, Amita Gurumurthi as account supervisor; and Kashish Kapoor as account supervisor.

David Brown