It’s always useful to review the official definition for the Titanium Lions: “Entries will need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.”

In other words, the really, REALLY big ideas and creativity. There were 196 submissions this year, up from 171 last year and 154 the year before that. Just 20 entries made the shortlist this year (three from Canada), and the jury awarded just six Titanium Lions (the category doesn’t do Gold, Silver or Bronze), and one Grand Prix.

Grand Prix

“#Wombstories” by AMB BBDO for Essity’s Libresse/Bodyform brand

Titanium Lions

“Enjoy Before Returning” by Publicis Italy for Diesel

“Stevenage” by David Madrid / David Miami for Burger King

“You Love Me” by Translation and Beats by Dr. Dre for Beats by Dr. Dre

“Contract for Change” by FCB Chicago for AB InBev

“Boards of Change” by FCB Chicago for City of Chicago

“Corona: The Match of Ages” by We Believers New York for AB InBev