One of Canada’s best-known consumer product awards programs is undergoing an expansion—technically speaking.
Through a partnership with Blue Ant Media’s MobileSyrup, BrandSpark International’s Best New Product Awards is adding a range of technology categories that will see the naming of best new smartphone, gaming console, smart home device, and even electric vehicle.
The winners will be picked using BrandSpark’s process of comprehensively researching consumer attitudes about new technology innovations identified with MobileSyrup, which will promote and publicize the nominees and winners.
“We know that the Best New Product Awards are trusted and influential because they are based on the views of other consumers and backed by BrandSpark research,” said Robert Levy, president of the Best New Product Awards, in a release. ”We look forward to expanding into the rapidly evolving tech world and collaborating with Canada’s tech news leader, MobileSyrup.”
MobileSyrup, which was acquired by BlueAnt last fall, draws almost two million unique monthly visitors to its site, which covers technology news in Canada.
“Consumers trust our journalists and our expertise to help them make informed decisions on what the best tech products are in this oversaturated marketplace,” said Mitch Dent, SVP, media sales and branded content, Blue Ant Media. “MobileSyrup’s partnership with Best New Product Awards will deliver value and engagement to our readers and great positioning opportunities for our advertising partners.”
With the entry fee of $5,500, tech brands will be featured on Mobile Syrup and included in the Tech Award newsletter, receiving 100,000 impressions.
Winners pay an additional $10,500, and can use the winner’s logo on all platforms and get inclusion in the national PR program, along with additional editorial coverage and exposure through special eblasts, newsletters and podcasts and other unique advertising opportunities. The winners will be announced in early 2022.