Wasserman shakes up senior management

Independent Vancouver agency Wasserman has shaken up its senior ranks, with Stefan Hawes out as president, replaced by a returning Wasserman staffer, Cam Landell, as president and partner.

“As we were considering the long-term growth and vitality of the agency we felt that changes were needed at the management level,” said agency founder Alvin Wasserman in a statement to The Message.

In addition to hiring Landell, the 23-person agency also announced the promotions of Antonella Frustaci (left in top photo) and Kelly Swan (right) to vice-president and partner positions. The agency described the shakeup as signifying “a change where partners will be back to being engaged in the day-to-day business.”

“We have done this work to position Wasserman for future growth and sustainability, and are really excited to have Cam Landell, Antonella Frustaci and Kelly Swan lead the agency as partners and owners,” said Wasserman.

Landell worked at Wasserman when the agency first launched more than 20 years ago. After moving onto BBDO, and then starting his own agency, he has held a number of senior positions in the industry.

“My time at Wasserman 20 years ago was one of the most fulfilling chapters of my career, so to return, this time to lead the business, is truly an exciting homecoming,” he said in the release. “It’s a privilege to work alongside Antonella and Kelly. I’m really looking forward to working together as we help clients thrive in their emergence from COVID-19 stronger and ready for the next stage of recovery.”

David Brown