And we’re back. A couple of weeks ago, we launched “The Message in a Vodcast,” part of our commitment to turning The Message into a truly multi-platform media brand.
During each episode, editors David Brown and Chris Powell will talk about the most intriguing campaigns/developments they’ve seen in the world of marketing and advertising, while publisher Libby Begg will test their knowledge (or lack thereof) of popular culture—from TikTok stars, to the Real Housewives franchise, and various Kardashians.
In this week’s episode, Chris looks at “Slogans for the class of 2030,” a partnership between Google and Cossette aimed at demonstrating the capabilities of AI that involved a partnership with well-known Canadian author Douglas Coupland, while David shares his thoughts on Niagara Falls Tourism’s partnership with Zerotrillion, which included singer Alessia Cara performing with the Falls as her backdrop in a video that aired on The Late Show with Stephen Colbert.
Finally, Libby Begg wraps things up by trying to stump the guys on their knowledge of social influencers, putting Chris’s stated intention to steadfastly avoid any and all mentions of Kardashians to the test.
“The Message in a Vodcast” is made possible thanks to our friends at Blue Ant Plus, the full-service studio, producing branded content entertainment for nationally and globally recognized agencies and clients that is owned and operated by Blue Ant Media.
Thanks for watching, and we’ll see you back here in a couple of weeks.