Long regarded as one of Canada’s top creatives, Jordan Doucette is going back to the U.S., taking a job as chief creative officer for FCB West.
Although the office is based in San Francisco, Doucette will continue to work from Canada for now. However, an FCB spokesperson confirmed that she will “spend a majority of her time in San Francisco once it’s safe to do so.”
After spending much of her early career with Taxi, Doucette moved to Leo Burnett Chicago early in 2018, and was eventually promoted to chief creative officer. She returned to Toronto to join No Fixed Address early in 2020, and was named president last May.
To replace Doucette, No Fixed Address has promoted Mark Carpenter from chief marketing officer to president in Canada. Carpenter will oversee all of the agency’s lines of business—creative, PR, media, content and performance media—across both the Toronto and Montreal offices.
In a release announcing the promotion, NFA co-founder and CEO Dave Lafond said that Carpenter has been instrumental in establishing the agency’s “integrated grid” in Canada.
“He is one of the founding architects who helped create and shape our flexible, fluid and collaborative approach,” said Lafond. “Now, with the explosive growth of our Mischief NFA brand in the U.S., Mark’s unique skill set will allow us to expand the grid even further across the North American market.”
Mischief is the New York-based agency opened last year, following the hiring of Greg Hahn as creative lead and Kerry McKibbin as president.
In addition to Carpenter and McKibbin, the NFA North American leadership team consists of: Jennifer Siripong, president of North American digital; Elana Shea, president of NFA U.S.; and Dorothy Czylyski, president of NFA Health. In all, NFA has grown to almost 200 staff across all of its offices. Dave Federico remains as chief creative officer for NFA in Canada.
“All of our lines of business have great leadership, best-in-class teams, and are experiencing very promising, positive momentum,” said Carpenter in the release. “I feel incredibly fortunate to be stepping into this role at this time, and I look forward to working with the rest of the leadership team to help strengthen our integration and to continue to build our profile through great work.”
Prior to joining NFA in 2017, Carpenter held senior roles at Citizen Relations, BBDO and Publicis.
In joining FCB, Doucette will join the network’s global creative council and will work closely with FCB’s global chief creative officer Susan Credle, one of the world’s most respected creative leads. Doucette will work alongside FCB West president and chief strategy officer Simon White on clients that include Levi’s, Clorox and Ghirardelli, as well as shoe brand Hoka One One.
“I’ve long admired Susan and the culture of generosity and collaboration she has fostered,” said Doucette in an FCB release. “So, the chance to be part of this insanely talented group of people, get back to working in the U.S. with a strategic partner like Simon, felt like a career-defining next step for me.”
