After a small break, episode five of our bi-weekly (or so) vodcast is live now. If you’re unfamiliar with The Message in a Vodcast, each episode features the editorial team of David Brown and Chris Powell—joined by publisher Libby Begg—offering their take on some the most intriguing stories from Canadian marketing and advertising.

In this episode, David talks about the recent rebrand for World Wheelchair Rugby (complete with a refreshingly blunt commercial), while Chris has some thoughts on the Parks Canada-inspired work from licensed producer Auxly Cannabis Group’s in support of its Back Forty brand.

The episode concludes with publisher Libby Begg trying (but only partly succeeding) to stump the guys with questions about the Toronto International Film Festival.

The Message in a Vodcast is made possible thanks to our friends at Blue Ant Plus, the full-service studio, producing branded content entertainment for nationally and globally recognized agencies and clients that is owned and operated by Blue Ant Media.