The Really Brief—Week of October 12

Tim Hortons has been putting a lot of marketing emphasis on food quality since hiring Tallis Voakes as its culinary lead late last year. Voakes has starred in advertising about using fresh eggs in-store, and introducing new artisan sandwiches, but now has a new culinary co-star to introduce the chain’s new grilled sandwiches.

Canadian celebrity chef Lynn Crawford lends some additional culinary credibility by appearing alongside Voakes to extol the virtues of slow-cooked chicken, before giving it the obligatory taste test: “Tender. Juicy. Yum,” she says.

Healthcare marketing agency Klick Health has unveiled a new four-storey mural on the outside of its Toronto office building as part of the holiday fundraising campaign for The Shoebox Project, which provides support for women facing homelessness.

The mural, “Maria,” by acclaimed Canadian artist Daniel Mazzone, is “the captivating portrait of a strong woman fighting to be heard,” according to a Klick release. It includes a QR code which drives passersby to the Shoebox Project website, and will remain up on the building until Jan. 1.

Molson Coors brand Old Style Pilsner is going to give 10 post-secondary students $3,000 to pay off some of their tuition through a new contest dubbed the “Tuition Tab.”

“Being a university student is tough enough without having to worry about the huge costs of tuition,” said Dhaval Bhatt, partner and creative director at the brand’s agency partner, Rethink. “What better way to give those who love Pil some freedom to enjoy themselves and have some fun than by taking care of one of the biggest worries associated with student life?”

The Pilsner Tuition Tab is supported by a digital media buy from Wavemaker that will run until Nov. 8, as well as an influencer program and PR provided by Citizen.

Toronto full-service agency King Ursa has hired Dylan Dempsey as VP of technology, overseeing the agency’s technical strategic direction.

“Tech and data have become the foundational layer for executing on great strategy and creative, and clients are looking for strong partners to help them navigate these complex technical martech systems,” said Dempsey. “As third-party tracking cookies become a thing of the past, clients must also now rely completely on their first-party data across their media, digital, social and CRM initiatives. Having this all managed within the same agency and vision has become invaluable.”

Edelman recently promoted five senior leaders across the agency.

Joanna Wilson has been named global client leader for Novartis, stepping away from her split responsibilities as health leader in Canada; Dana Singleton becomes senior vice-president and national health sector leader; Megan Spoore becomes national corporate practice leader, while remaining GM of Edelman Calgary; Rhea Dubois-Phillips has been named lead for Edelman Canada’s employee experience specialty, while remaining general manager of Edelman Vancouver; and Dave Fleet has been named managing director and head of global digital crisis.

The agency also hired Greg Whitfield as senior vice-president of performance intelligence on its data and intelligence team. Whitfield will lead the Canadian Performance Intelligence team, focusing on growing the paid and performance work done for Canadian clients.

“Greg joined Edelman to work with clients on developing a truly integrated approach to their paid, earned and owned communications that delivers on brand purpose by creating meaningful connections with consumer and business target audiences,” said Lisa Kimmel, chair and CEO, Edelman Canada.

David Brown