The Globe and Mail has brought a new Cannes Lions trophy into the fold. As Canada’s official Cannes representative for the past 16 years, the national daily has an established tradition of hand-delivering the global advertising show’s iconic Lions to winning creative teams.
But with the pandemic still raging and many people working from home, it hasn’t been possible for the winning creatives to see or celebrate the industry’s most prestigious trophy in person this year.
So, the Globe worked with its agency partner Naked Creative Consultancy to create a series of “Origami Lions”—paper replicas of the famous trophy that in Gold, Silver and Bronze versions, just like their French counterparts.
The newspaper mailed 26 of the paper printouts—complete with folding instructions—to the winning creatives. Each origami Lion is personalized with the names of the winning agency and campaign, and was matched to the colour of the metal they won in Cannes.
“For obvious reasons, this year had been different for all of the Cannes-winning agencies,” said the Globe‘s chief revenue officer, Andrew Saunders. “But what wasn’t going to change was our passion and role in supporting the Canadian creative and communications community. With the industry leading work that each of these teams put in, especially under such tough circumstances, it was really an honour to find a creative way to celebrate their excellence.”