MSL recently promoted Lauren Thomson to vice-president of creative strategy and integrated communications, a new position for the Toronto-based PR agency.

Thomson, who had earlier career stops at Weber Shandwick and Rogers, will be tasked with “championing a creativity-first approach” across the agency, using data and insight, and tapping into latest cultural trends.

The Message wanted to get to know a little bit more about Lauren, and here’s what she told us:

About that photo: My first restaurant experience after the very long, very unfamiliar hiatus. Pure bliss.

Favourite thing about weekends? Right now, it would have to be Saturday Night Live.

Do you have kids? What are their names? Not yet, but big things are changing [in] March 2022!

Where were you born, and do you think it’s an important part of who you are? I was born in Canada, but spent the first 10 years of my (small, but mighty) life living and travelling abroad with my parents, following their careers… London, Cape Town, Munich, St. Petersburg, Vienna, the list goes on. I like to think it still gives me a little extra perspective.

Nicest thing a co-worker has said to you? Yes!

Favourite thing/least favourite thing about this industry? I am proud to work in an industry that supports creativity in so many forms, and strive to champion opportunities for breakthrough talent in my role at MSL.

But, I am also a big believer in structural change to address the lack of diversity within our industry, and a fervent denier of the “You have the same amount of hours in a day as Beyoncé” approach to forging a career.

This is why I support organizations like VIBE Arts, Toronto Arts Council, The One Club for Creativity, AGO Next etc. that constructively and tangibly support emerging talent in Canada.