After a bit of a hiatus, The Message in a Vodcast is back for episode #10, where we talk about the Oscars advertising, and the biggest industry story of the year so far.
The Message launched the vodcast with our production partners Blue Ant Plus last year, with the aim of sharing some of the thinking behind our stories and have a little fun with a quiz to see how closely we’re following pop culture.
In this episode, Chris Powell kicks things off by talking about what he found most interesting about the Oscars: Financial services advertising. What did you think it would be? Specifically it’s the way Canadian fintechs like Wealthsimple could be having an effect on the traditionally staid world of bank marketing in Canada.
Then, David Brown discusses the story that shocked much of the industry in March: Rogers’ decision to move most of its creative business to Sid Lee and disband Theo, the bespoke agency created for Rogers by WPP in 2020.
We end the episode with partner and publisher Libby Begg asking testing Chris and David about her TV obsession of the moment Bridgerton (spoiler: Chris and David did not do well.)
As always, a big thanks to our friends at Blue Ant Plus for the production of this episode. Owned and operated by Blue Ant Media, Blue Ant Plus is a full-service studio producing branded content entertainment for nationally and globally recognized agencies and clients.