Canada Goose creates upcycled art installation

As part of its sustainability focused Humanature brand platform, Canada Goose has erected an eight-foot art installation made from upcycled materials near Toronto’s  Harbourfront Centre.

Introduced in 2020, Humanature is Canada Goose’s commitment to helping “keep the planet cold and the people on it warm.”

Created by Toronto artist Briony Douglas, “Reborn” is an interpretation of earth in transition and shifting to the spring season, “with the world breaking out of ice and blooming towards a brighter future,” said a Canada Goose release.

Both the sculpture and a nearby transit shelter ad are made from upcycled materials. They include elements from Canada Goose stores, such as tiny figures hand carved from driftwood used in window displays. Douglas also used fabrics upcycled from items taken in by the Canada Goose warranty program.

“It speaks to our shared commitment to making more sustainable choices and serves as a reminder that every action can make a difference,” said Douglas. “I’m honoured to bring to life a piece of art that symbolizes so much and will spark conversations about this movement.”

David Brown