Truly Hard Seltzer has just completed a flavourful artistic activation in Toronto’s bustling Little Portugal neighbourhood.

Led by Craft Public Relations, the campaign saw five street art installations along Dundas West, created by Toronto artists and inspired by the question: “How do you let your flavour speak for itself.”

“Truly recognizes that flavour isn’t just how something tastes, but also a representation of self-expression, identity, passions and pursuits—a unique amalgamation of the things that make you, you,” said Jessica Boland, marketing director, Moosehead Breweries, which distributes Truly in Canada, in a release.

Each artist was invited to express their own flavour, “ultimately inviting people to explore what flavour means to them.”

The Flavour Trail is part of a larger brand push in Ontario that launched in April and is running until the end of July across digital video, social, and out-of-home.