FCB’s ‘Dream Drop’ and JP\TBWA’s ‘Signal for Help’ earn multiple Lions nominations

by David Brown

Day two at the International Festival of Creativity began with the release of six more awards shortlists, with an emphasis on experiential and strategy.

There are 12 Canadian nominations in the Strategy Track, which celebrates “commercial effectiveness, strategy planning and creative application of solutions.”

And in the Experience Track, there were eight Canadian nominations announced this morning: Four each in Brand Experience & Activation, and Creative Commerce. There were no nominations in Mobile or Creative Business Transformation.

FCB Toronto had the strongest showing, with five nominations across three lists for OLG’s “Dream Drop,” as well as three more for its work with long-time client Canadian Down Syndrome Society, and another for Bank of Montreal. Juniper Park\TBWA’s “Signal for Help” was nominated four times in Creative Effectiveness.

The winners from these competitions will be announced at the Wednesday evening awards show in Cannes.

Creative Strategy (4 Canadian entries)

  • Rethink Toronto and Kraft Heinz for “Draw Ketchup”
  • FCB Canada Toronto and the Canadian Down Syndrome Society for CDSS Long Term (in the long-term strategy category)
  • Ogilvy Toronto and London for Dove/Unilever’s “Courage is Beautiful”
  • FCB Canada Toronto and Ontario Lottery and Gaming Corporation for “Dream Drop”

Creative Effectiveness (8 Canadian entries)

  • Juniper Park\TBWA and Canadian Women’s Foundation were nominated four times for “Signal for Help”
  • Ogilvy Toronto and London and Dove/Unilever were nominated twice for “Courage is Beautiful”
  • FCB Canada Toronto and Canadian Down Syndrome Society were nominated twice for “Project Understood”

Brand Experience & Activation (4 Canadian entries)

Creative Commerce (4 Canadian entries)

  • FCB Canada Toronto and Ontario Lottery and Gaming Corporation were nominated three times for “Dream Drop”
  • FCB Canada Toronto and Bank of Montreal for “Gear Up”
David Brown