24 Canadian entries shortlisted in the Engagement Track Lions

Rethink and Zulu Alpha Kilo continued their strong showing in Cannes this week, with seven and five appearances respectively on the six shortlists released Wednesday morning.

And after winning a Gold Lion in Design Tuesday night for the “Para Expansion Pack,” BBDO has been shortlisted four times in the Direct Lions, while Performance Art’s “Black Elevation Map” also has four chances at a Creative Data Lion.

In total, 24 Canadian entries appeared on the lists for what Cannes calls the Engagement Track competitions: “Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.”

The winners from these competitions will be announced Thursday evening in Cannes.

New to Cannes this year is the Creative B2B Lions, and of the 415 submissions to the competition, 36 made the shortlist, although Canada was shut out.

Social and Influencer (6 Canadian entries)

Direct (6 Canadian entries)

  • BBDO Toronto and Canadian Paralympic Committee were nominated four times for “Para Expansion Pack”
  • DDB Toronto and Ontario Black History Society for “Blacked Out History”
  • Rethink Toronto and Kraft Heinz for “Heinz Hot Dog Pact”

Creative Data (5 Canadian entries)

  • Performance Art Toronto and Black & Abroad were nominated four times for “The Black Elevation Map”
  • FCB Toronto and Canadian Down Syndrome Society for “The Mindset’s Paper”

Media (4 Canadian entries)

PR (3 Canadian entries)

  • Rethink Toronto, with Middle Child as the PR agency, and Kraft Heinz for “Heinz Hot Dog Pact”
  • DDB Toronto and Ontario Black History Society for “Blacked Out History”
  • Zulu Alpha Kilo and Pfaff Harley-Davidson for “Tough Turban”


David Brown