Good&Ready helps build Tommyrotter brand with new campaign

Toronto creative agency Good&Ready has launched a crafty new campaign for Tommyrotter Distillery that will run through the summer.

The seven-year-old Buffalo-based spirts brand was named for a group of artisans with a mischievous spirit who broke away from the 19th century Roycroft Arts & Craft community.

The creative—which includes seven videos and in-store posters—celebrates that mischievous spirit with some colourful era-appropriate character brought to life in an intentionally rustic fashion.

“The Arts & Craft movement was a reaction to the industrial revolution,” said Alan Madill, partner, creative at Toronto agency Good&Ready. “This group advocated for a handmade aesthetic, where the touch of the craftsman was present in each object.

“This was the inspiration for the lo-fi feeling of our campaign. The animation is intentionally simple and feels handmade. The static assets use a collage approach that also feels crafted.”

“The campaign positions Tommyrotter in a truly white space in the premium craft spirit category,” said Tommyrotter Distillery president Sean Insalaco in a release. “It shows that Tommyrotter stands for more than craft, it stands for artistic freedom too.”


David Brown