Some of our favourite inspiration from Cannes 2022 (Part 1)

As Cannes Lions 2022 recedes further into the rearview mirror, we’re still thinking about some of the cool ideas and brilliant creative thinking celebrated at the ad world’s most prestigious awards show.

During the Festival we covered all the Canadian winners, shared the Grand Prix in all competitions, and last week showcased the top Film Lion winners. But with so much inspiration to be found in the winners lists, we decided to share some more from a few of our favourite, less traditional categories over the next couple of days.

Today we’ve got the Titanium Lion winners. For many creatives, a Titanium Lion has become the most prestigious of them all, with just six in total awarded this year. The Grand Prix was given to “Long Live the Prince,” but the five runners up also represent what Cannes describes the most “provocative, boundary-busting, envy-inspiring work” from around the world.

Tomorrow (Thursday), it’ll be a few Gold Lion winners from Innovation, Brand Experience & Activation, PR, Design, Media and Glass.


“Long Live the Prince,” for Kiyan Prince Foundation and EA Sports, by Engine London

“Shah Rukh Khan-My-Ad” for Cadbury Celebrations, by Ogilvy Mumai

“The Unfiltered History Tour” for Vice Media, by Dentsu India (Bengaluru, Mumbai and Gurgaon)

“Dyslexic Thinking” for Virgin Group, by FCB Inferno, London

“Dot Pad: The First Smart Tactile Graphics Display” for Dot, by Serviceplan Germany

“The Lost Class” for Change the Ref Inc., by Leo Burnett Chicago


David Brown