Our favourite inspirations from Cannes 2022 (Part 2)

Yesterday, we shared all of the case films for the Titanium Lions awarded in Cannes last month. Today, we share a few our favourite creative ideas and thinking from the festival.

Specifically, this is Gold-winning work in non-traditional categories (ie. not TV ads, since we already showed them) with something special that left us truly impressed.

In some cases it was the fun and humour at the heart of the idea, like Burger King’s “Burger Glitch” or BVG’s “Hempticket.” In others it was the power of the underlying goal, like the “Morning After Island” about providing basic reproductive rights to women in Texas… sorry, Honduras, not Texas. There’s some cheeky gamer-style attitude, and some beautiful design thinking to tackle urgent real-world problems like climate change.

Cannes can often be dismissed as an overpriced, unnecessary indulgence for the industry’s elite. And it kinda is. But there is no question the work showcased there can provide near-limitless inspiration. We hope this showcase does that for you in some small fashion.


“McEnroe vs. McEnroe” for Anheuser-Busch InBev,” by FCB New York


“Burger Glitch” for Burger King, by David Sao Paulo

“Morning After Island” for Grupo Estrategigo Ge Pae, by Ogilvy Honduras

“I Will Always Be Me” for Dell Technologies & Intel, by VMLY&R


“The BVG Hempticket: Come home, calm down” for BVG, by Jung Von Matt, Germany

“Gender Swap” for Women in Games, by BETC, Paris


“Pinatex” for Dole Sunshine Company, by L&C New York

CO2AT for Azgard 9, by Azgard Nine Limited, This is Pacifica, and Stream & Tough Guy

“Lesso Lessons” for Roto and the Ministry of Health Kenya, by Ogilvy Africa


“Gun Survivor Reviews” for Guns Down America, by Energy BBDO Chicago

“The Ad Break Championship” for Volkswagen, by DDB Sydney


“Don’t Ever Leave Me” for Lacta, by Ogilvy, Athens

David Brown