M&H tapped to help build Quebec’s SAQ and SQDC brands

Montreal-based creative production company M&H has picked up new contracts to help build the brands for Quebec’s provincially run alcohol (SAQ) and cannabis (SQDC) brands.

“We are very pleased to be working with such renowned Quebec companies as the SAQ and the SQDC, as they trust us with their creative production needs once again,” said M&H’s vice-president of growth and innovation, Yann Guay, in a release.

“Driven by our desire to create meaningful impact for our customers, coupled with our industry knowledge and extensive creative production experience, we are confident that we can contribute to the success of our partner customers through solutions tailored to their needs.”

For SAQ, the agency will manage the design, creative adaptation, writing and translation of print communication pieces and digital marketing elements such as signage, brochures, web banners, newsletters, infographics, info letters, and videos.

For SQDC, the focus is on the creative production of educational and informational elements, including content for customers, employees, and social media, as well as website visuals. M&H will also occasionally support the design and development of new communication materials.

Cossette is lead creative agency for both brands.

The wins come a few weeks after M&H announced an organizational restructuring and the promotions of Julie Corney and Sophie St-Germain in the Montréal office, and Phu Pham and Sue Thoms in Toronto.

“We work with our clients to streamline their production processes, giving them complete visibility and control over the creative output and budget,” said Stéphanie Gendron, vice-president of operations and client strategy at M&H. “This is often something they struggle with when planning and managing creative production for their marketing campaigns.”

David Brown