After a couple of years of strong growth, Toronto agency Swerve has made a number of new hires and one key promotion.
“We’ve been diligent in adapting to industry trends and listening to our client needs, which has contributed to the transformation of Swerve over the years,” said president and CEO Andrew Wagar in a release. “As a result, we have had record growth over the past two years and have expanded our team and its skills to truly offer a one-stop-shop for integrated marketing communications to our clients.”
Kimia Moslemi, has been promoted to account director, and Alissa Gaiser and Samantha Machan have been promoted to account managers. Meanwhile, Somya Dixit Anand has been hired as account director and Trevor Beckham as account manager, PR and Digital.
Finally, Natasha Martin has been promoted to vice-president of client service, a new role for Swerve that will have her overseeing all integrated campaigns with a focus on creative strategy.
The Message asked Martin to tell us more about herself beyond what we could find on her LinkedIn. Here’s what she told us:
Favourite TV show of all time and why? There’s only one show I can watch over and over again and not get sick of: Schitt’s Creek. I binged it during the height of the pandemic with my husband while eating my mom’s famous cheesecake and cuddling my newborn. It’s hilarious and I have the best memories when I re-watch it.
Favourite book of all time and why? Think Like a Monk by Jay Shetty. I read it the first time and listened to the audiobook the second time, which was read by Shetty, himself (who has the most soothing voice). While I enjoy fiction, I love books rooted in habits and self-betterment.
Most important person in your life outside work? My husband Brad, hands down. We both work full-time while raising two young kids. I couldn’t and wouldn’t want to do anything without him. He is definitely the MVP of our family.
What did you want to be when you grew up? Tie for actress and chef. I like to think I still get to tap into both of those when presenting plans to clients or cooking for friends and family. Best of both worlds.
Favourite thing about this industry? I’ve worked in an agency my whole career, and the thing I’ve loved most is the ability to work with so many different people. It’s the best feeling when everyone collaborates and brings their different skills together to rally around an idea or campaign—that’s when true marketing magic happens (corny, but true).
Least favourite thing about this industry? Egos!