Craft Public Relations has been enjoying a growth spurt, picking up three new clients and adding four new employees.

Craft is now PR agency of record for Guinness World Records, leading media and influencer relations for the 2023 edition of the Guinness World Records annual this fall.

Montreal-based Globe Electric has also named Craft its PR agency of record, while Ontario-based cannabis retailer Fika has hired Craft to provide publicity and influencer relations support for upcoming retail openings.

“It’s been another exciting year of growth at Craft, and we’re thrilled to be partnering with these absolutely incredible brands,” said Craft founder and president Lisa Pasquin. “These are three unique companies in three unique industries—but they all have incredible stories to share. We can’t wait to bring those stories to life.”

To support these new wins and growth from existing clients, Craft has hired Bri Bijman as senior account manager; Emily Keen as account executive; and Jess Anderson and Eloise Gilbert as account coordinators.