Who Does What Now—September 9

New Hires—Mint

Toronto agency Mint has hired Brett Erina as its first offline editor.
Erina brings more than eight years of experience in post-production, having started his career as an assistant editor under Stephen Sora at Saints Editorial and the last few years as a freelancer.

The new addition comes as Mint continues to grow across disciplines and builds out its production business. Mint said that Erina will enable it to provide its clients and agency teams with an in-house alternative to outside post-production services.

New Hires / Promotions—National

National Public Relations has announced a number of senior appointments in recent days.

Denis Coupal has been appointed vice-president, health and life sciences. Coupal brings more than 25 years’ experience in corporate communications, partnership building, and strategic management, and was most recently CAE Healthcare’s head of sales for Eastern Canada.

Paul Wilson is returning to National as senior vice-president, organizations and stakeholders. Wilson previously held senior positions with National from 1988 to 2000, and again from 2010 to 2018. He rejoins the agency from CH Group, the parent company of the Montreal Canadiens, where he was senior vice-president, public affairs and communications

Finally, Mark Seland (right in photo, with National president Martin Daraiche) has been named managing partner for Western Canada, responsible for leading the day-to-day operations of National’s Calgary and Vancouver offices. Seland joined National as senior vice-president of the Calgary office in November 2020.

Departure / Promotion—Barrett and Welsh

Ishan Ghosh is stepping away from daily duties as CEO at Barrett and Welsh and into a new role as chairman emeritus and chief purpose officer. “My journey with Barrett and Welsh has been one of the most rewarding in my life, as I oversaw our growth from creative boutique to the most recognized crusader in inclusive marketing,” said Ghosh in a release.

Ghosh will continue contributing to the agency’s industry DEI leadership, mentor immigrant talent in the agency and beyond, and plans to devote some time to strengthening the Multicultural Marketing Alliance of Canada.

Co-founder and chief creative officer Gavin Barrett is taking over as interim CEO, supported by COO and CSO Nitin Bagga.

New Hires—Broken Heart Love Affair

Broken Heart Love Affair recently hired Tyler Robson as EVP, managing director. Robson was most recently with Cossette, where he led a team spanning more than 15 accounts—including Google, YouTube, SickKids, Indigo, Egg Farmers of Canada, Intuit, and McDonald’s. Prior to that, he spent 10 years at Mosaic, also working with big brands and eventually joining the management team.

“Tyler is a talented brand and business leader known for his deep client relationships, his commitment to people development, and his operational acumen, all of which will be critical to his role with us,” said BHLA partner and chief Beverley Hammond, BHLApartner and chief business officer.

David Brown